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The Wish Factory, Inc., Teams Up with Mattel, Inc. to Manufacture Licensed Product for the Pop Grrl Brand

10-02-2012

Monster High™ Pop Grrl Nail Charms Set to Hit Stores in October
MONTCLAIR, NJ — October 1, 2012 – The Wish Factory, the on-trend children’s consumer products company and leader in the toy and licensing industries has partnered with Mattel, Inc. to bring the Monster High™ license to the Pop Grrl Brand. Monster High™, the hugely popular franchise, which follows the perfectly imperfect teenage children of the world’s most famous monsters, continues to resonate with girls across the globe with its positive message of celebrating one’s imperfections. The Pop Grrl brand is all about hip and trendy fashion-forward must haves for girls’ everyday self-expression.
“We’re so excited to be partnered with Mattel, Inc. on a collection of licensed products for girls,” said Scott Bachrach, President of The Wish Factory. “Since the debut of the Pop Grrl line, our vision has been to take a top fashion trend and tailor the concept for the younger generation with a license like Monster High[no TMs inside quotes], which is a popular brand that girls already know and love.”
The Wish Factory is set to manufacture a collection of Monster High™ Pop Grrl Nail Charms with initial rollout in October. Pop Grrl Nail Charms are the official 3D patterned nail art that combine the collectability of charms with the personal expressive nature of fun and easy stick-on fashion nails. The intricate 3D nail art, influenced by the rapidly expanding Japanese nail art culture, has been rearing its face on the American fashion front, breaking into all facets of American pop culture.
The Pop Grrl brand is the perfect combination of fashion and fun for tween girls everywhere. The Pop Grrl Nail Charms original and candy-licensed collections are currently sold at Toys”R”Us and other various retailers nationwide.
About The Wish Factory
The Wish Factory (www.thewishfactoryinc.com) is a global product development, marketing and management company specializing in the children’s consumer product business. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times and strong retail partnerships are key advantages of The Wish Factory.
About Mattel
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are “Creating the Future of Play™.” Follow Mattel on Facebook: www.facebook.com/mattel
Contact for more information:
Freeman Public Relations
Erica Kuehn
ekuehn@freemanpr.com
973-470-0400, x18

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