January 6, 2014 – In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, The World of Eric Carle™ and Wendy’s® announced today a yearlong Under 3 Kids’ Meal promotion featuring Eric Carle’s unmistakable collage art and iconic characters in a series of board books. The promotion kicks off January and will run through December 28, 2014 in participating Wendy’s restaurants in the US and Canada.

• Customers will receive one of seven mini board book premiums, while supplies last, developed exclusively for Wendy’s with the purchase of an Under 3 Kids’ Meal. The books will focus on key themes: insects, animals, food, vehicles, sea creatures, animal colors and sounds.
• In addition to these The World of Eric Carle books premiums, participating Wendy’s will distribute coupons for special offers on The World of Eric Carle products, available at key retail partners. Wendy’s will support The World of Eric Carle Under 3 Kids’ Meal promotion with extensive in-restaurant marketing in over 6,500 Wendy’s locations in U.S. & Canada, which will include in-restaurant and drive-thru signage as well as a presence on www.Wendys.com.
• Based on the award-winning publishing franchise, The World of Eric Carle promotes the joys of playful learning that three generations have experienced through Carle’s timeless stories and vibrant artwork.  The Very Hungry Caterpillar is the centerpiece of this global consumer products program, known for beautifully designed products.

The Joester Loria Group is the exclusive worldwide licensing agency representing The World of Eric Carle.

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About The World of Eric Carle
The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle.  A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 125 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, UK, Australia and Europe. For more information, please visit:   www.Facebook.com/theworldofEricCarle

About The Wendy’s Company
The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including strategic planning and implementation of licensing strategies that encompass robust marketing and retail initiatives. The Joester Loria Group represents Pepsi-Cola North America; Proximo Spirits, including Jose Cuervo, 1800 Tequila, Three Olives Vodka, and The Kraken; Clorox Green Works’; Kellogg’s portfolio of cereal and snack brands; celebrity chef, Fabio Viviani, pre-school series The Hive;  The World of Eric Carle™, based on his artwork from the beloved children’s picture books; YouTube sensation and Cartoon Network series Annoying Orange; Entenmann’s; SMOSH;  Dew Tour, the #1 action sporting event in North America; Oxford University; Waste Management; Hearst Corporation’s Car and Driver, Road & Track and Popular Mechanics.