London, UK (3rd May, 2023) — Peter Rabbit™ will bring a touch of mischief to garden centres around the UK this May half term as Penguin Random House Children’s and The World of Peter Rabbit announce a partnership with National Children’s Gardening Week (27 May to 4 June 2023).

The partnership is an extension of Grow with Peter Rabbit, a social purpose initiative launched by the publisher last year, to bring the health, well-being and educational benefits associated with gardening to as many children as possible.

National Children’s Gardening Week aims to connect a new generation with the joy of gardening and during the week, Peter Rabbit and friends will be inspiring children to take part in some gardening themed fun through the creation of a new Grow with Peter Rabbit activity pack. The free limited edition packs will be available from participating garden centres around the UK, who have also been encouraged to support the National Children’s Gardening Week by hosting events and creating Peter Rabbit-branded displays.

Izzy Richardson, Brand Director at Penguin Random House Children’s said: “From the moment that Peter Rabbit first stepped into Mr. McGregor’s Garden in The Tale of Peter Rabbit, this mischievous bunny has been associated with garden adventures! Our partnership with National Children’s Gardening Week is the perfect way to evolve our Grow with Peter Rabbit initiative, by bringing The World of Peter Rabbit to life across garden centres nationwide, helping us to reach even more UK families, with free resources and inspire them to Grow with Peter Rabbit.”

To further support the partnership, Penguin Random House Children’s has commissioned a survey of 1000 children, which will demonstrate the importance of connecting children with gardening. The results of this survey will be published in mainstream press at the start of National Children’s Gardening Week to raise awareness of the partnership and the free resources that have been created for families and schools.

Visit the National Children’s Gardening Week website for updates here: www.childrensgardeningweek.co.uk and find out more about Grow with Peter Rabbit here: www.peterrabbit.com

About Peter Rabbit™ and Beatrix Potter
The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902. The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House) and has sold in excess of 46 million copies worldwide. Today over 2 million of her ‘little books’ are sold globally every year, whilst Peter Rabbit has appeared on books and merchandise in more than 110 countries throughout the world.

Penguin Random House Children’s is committed to growing and protecting The Peter Rabbit™ brand. The World of Beatrix Potter™, one of the world’s largest literature-based licensing programmes, is managed inhouse by Penguin Ventures.