With over 2.9 million YouTube subscribers, there’s nothing sleepy about Hey Bear Sensory – a fun universe of colorful characters dancing across children’s favorite video channels.

And like bears to honey, Hey Bear Sensory is primed to attract exciting opportunities in the Infant/Toddler licensing space thanks to its new representation from Universal Branding & Media.

Starring animated characters Bear, Avocadosaurus, Pineapple and Mindful Moon just to name a few, the Hey Bear Sensory universe has produced engaging, parent-approved sensory content generating over 2 billion YouTube views!

Hey Bear Sensory was born out of a desire to create meaningful, sensory-based content for children, rooted in the personal experiences of its founders Wayne and Lucie. Initially developed as sensory apps for their own children, they soon realized the potential to reach a wider audience when their videos gained popularity on YouTube. Inspired by this discovery, they embarked on a journey to create videos that celebrate the everyday moments in a child’s life, with catchy tunes that parents would also enjoy.

Today, Hey Bear Sensory not only features video content on YouTube, Wayokids and Vimeo, but has also extended into merchandising collaborations – offering pajamas, plush toys, blankets, printables and more. It’s just one reason why the Hey Bear Sensory universe is expanding. Recently Universal Branding & Media fostered a licensing partnership with Kidz Toyz USA a leader in children’s toys and products for over 30 years. Stay tuned for the launch of Hey Bear Sensory infant products in Spring of 2025.

“Hey Bear Sensory appeals to children and adults because it was created by the passion of two parents who cared about entertaining their own children in a safe and meaningful way,” says Heidi Schwartz of Universal Branding & Media. “It’s why Hey Bear Sensory continues to grow in popularity and holds such potential for future licensing opportunities in the infant/toddler space.” Those new to Hey Bear Sensory can learn more by visiting its website or its YouTube channel.