Recent research carried out by the organisers of Brand Licensing Europe has identified more than three quarters (76%) of attendees currently registered for this year’s event have buying power for Europe, almost half (45%) hold the keys to global budgets and 83% have responsibility for UK decision-making.

This means BLE exhibitors can now filter searches by attendees’ domestic, global and geographic regions (EMEA, APAC, LATAM, North America) buying power in the show’s online Event Planner to more precisely target meeting requests.

“We know from talking to our industry on a daily basis, and also during recent focus groups, that it’s key for our exhibitors to easily identify which attendees have buying power in the regions where they do business, and that information can’t always be determined by a company’s or brand’s location,” explained BLE event director Ella Haynes.

“By adding this data to our online Event Planner, BLE exhibitors and visitors can participate in much more meaningful, better targeted meetings. They can also find buyers who operate in regions they are keen to expand in, offering additionally insightful, nuanced conversations.”

Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. Now in its 26th year, the event runs 7-9 October at Excel London and attracts over 11,000 retailers, manufacturers and brand owners every year.

Over 250 exhibiting companies and thousands of brands from all over the world are already confirmed for the event, the show’s online Event Planner is now open (which lets registered attendees discover properties, connect with exhibitors, request meetings and add conference sessions and networking events to their calendars) and a first look at the agenda, including the Mattel x Amazon MGM Studios keynote, has been unveiled.

Registration is free and open now at www.brandlicensing.eu

About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 8,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the $369+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,200 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.