VANCOUVER, British Columbia — Thunderbird Distribution and Thunderbird Brands, the distribution and consumer products arms of Thunderbird Entertainment Group Inc. (TSXV:TBRD, OTC – THBRF) (“Thunderbird” or the “Company”), are pleased to announce the appointment of Moose Toys as global master toy partner for Thunderbird acquisition BeddyByes, produced by JAM Media in Dublin, Ireland. Under the licensing agreement, Moose Toys will produce a multi-category preschool toy line including figures, plush, wood toys, playsets, vehicles, role play, musical toy instruments, and more. The popular animated series airs on CBeebies and other international platforms. BeddyByes will premiere on Disney+ and Disney Jr. in the U.S. this year.

BeddyByes is an animated series that supports healthy sleeping habits for preschoolers. Each episode follows a familiar daily routine that is easy for young children to follow (playtime, mealtime, bathtime and bedtime) and a calming journey to sleep. BeddyByes features characters MeMo and BaBa, soothing music, and cozy visuals that dim as the story unfolds.

“We are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one-of-a-kind series,” said Thunderbird President of Global Distribution & Consumer Products, Richard Goldsmith. “We believe that BeddyByes is uniquely positioned for licensing across multiple categories as it taps into an incredible opportunity to build a sleeptime brand for parents and young children. With a reputation for creating innovative and widely successful toys, Moose Toys will be a key partner in establishing BeddyByes as a beloved global brand.”

“We’re delighted to partner with Moose Toys to bring BeddyByes into the lives of preschoolers in new ways,” said John Rice, CEO of JAM Media. “Our vision for the series has always been to combine gentle storytelling and engaging characters with meaningful support for families around bedtime. Seeing MeMo, BaBa, and friends come to life as toys will help extend those comforting routines beyond the screen.”

The first range of products with Moose Toys are expected to launch in the United Kingdom in Fall 2026, with toys on retail shelves in the United States in Spring 2027, following the beginning of the series’ rollout in early 2026 on Disney+ and Disney Jr. Subsequent rollout to Moose’s global markets will follow as the series launches in additional countries.

“Moose is a category leader in licensed preschool toys. Our collaboration with Thunderbird and JAM Media on a new line of BeddyByes toys is going to make dreams come true for all fans – kids and their parents – of the animated series,” said Hollie Holmes, Vice President of Global Licensing, Moose Toys. “The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way. In addition to traditional play pattern toys, many others are designed to work hand-in-hand with the series to help families build joyful, consistent daily routines.”

Thunderbird Distribution acquired global media (excluding the UK, Ireland, and Finland, and certain rights in Denmark and Sweden) and global consumer products rights to BeddyByes in 2024. The CG-animated preschool series is produced by Ireland’s JAM Media and is an original production for BBC Children’s and Education. BeddyByes made its debut on BBC iPlayer and CBeebies in May and June 2025, respectively. The series is also available on RTÉ Player (Ireland) and on Nordic pubcaster DR (Denmark), with plans for release on YLE (Finland) in early 2026. It will also air on SVT (Sweden) in Fall 2026.

BeddyByes will be represented at the following events: Spielwarenmesse, taking place from January 27 to January 31, 2026, in Nuremberg, Germany; North American International Toy Fair, taking place from February 14–17, 2026, in New York City; Licensing Expo 2026, taking place from May 19–21, 2026, in Las Vegas, Nevada; and Brand Licensing Europe (BLE) 2026, taking place October 6-8, 2026, in London, UK.

About Thunderbird Entertainment Group
Thunderbird Entertainment Group is a global award-winning, full-service production, distribution and rights management company, headquartered in Vancouver, with a team in Los Angeles. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. The Company develops, produces, and distributes animated, factual, and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include Mermicorno: Starfall, Super Team Canada, Molly of Denali, Kim’s Convenience, Highway Thru Hell, Boot Camp and Sidelined: The QB and Me. Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the Company and select third parties. Thunderbird is on Facebook, X, and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv.

About JAM Media
JAM Media (www.jammedia.com), with operations in both Ireland and the United Kingdom, is one of the leading creators and producers of multi-award winning animated and live-action content for the children’s and preschool audience. JAM prides itself on delivering high quality, innovative, story-driven brands across multiple platforms based around engaging characters with humour at its heart. The company was founded in 2002 by animator friends John Rice, Alan Shannon and Mark Cumberton.

About Moose Toys
Moose Toys exists to make kids super happy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot. This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids super happy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting. Australia might be our Moose family home, but with a strong team of 750 dotted across the world, we’re committed to sharing our signature super happy revolution far and wide!