December 22, 2020 – London, UK – After its incredible success during the Rugby World Cup, the speciality coffee roasters, Tiki Tonga, are delighted to announce the comeback of ‘Guinness 232 Coffee’, The Ultimate Social Brew. Tiki Tonga have announced that they will be the official coffee roaster and partner of Guinness 232 Coffee, a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.

An infusion of life’s greatest passions, Guinness 232 Coffee is smooth and balanced in body, with a malty sweetness and rich mouthfeel that lingers long on the palette. The smooth rich coffee blend pairs beautifully with any of your favourite coffee drinks from filtered to espresso.

Guinness has been brewed with the same quality process since the 18th century using roasted barley to give the beer its famous dark ruby colour and rich aroma. During the roasting of this unique and distinctive Guinness coffee blend, special adjustments have been made to the coffee roast profile, briefly increasing the temperature to 232ºC, which is the exact same temperature at which the barley is roasted during the Guinness brewing process. This temperature adjustment unlocks the smooth, creamy, dark malty flavours of Guinness in the coffee, making this blend as distinctive as the original. It’s a blend inspired by tradition, with a mutual passion for sport and bringing people together. Guinness 232 coffee contains no alcohol. Now available in beans, ground and NEW capsule formats online: Tiki Tonga Guinness 232 Coffee

RECOMMENDED RETAIL PRICE
227g Beans/Ground £8
1kg Beans £27
Sleeve of 10 Capsules £4.20

### 

For Further Information:
Ruby Lloyd
+44 (0) 20 8396 0522
Ruby.lloyd@beanstalk.com

About Tiki Tonga Coffee
In 2016 two guys, from different walks of life, brought together by a love of coffee and sport, founded Tiki Tonga Coffee Roasters. Both were inspired to create a coffee brand synonymous with sport. Brad Barritt, former England International and Captain of Saracens and Justin Stockwell Specialty Coffee Expert, together set about sourcing the finest coffee worldwide and creating unique blends centred on natural performance enhancement.

Tiki Tonga Coffee Roasters infuses a mutual love of coffee and sport. Sourcing only the finest beans from across the globe, Tiki Tonga Coffee Roasters craft the most refined blends, with unlimited care and dedication. Offering flavours that will elevate the senses and ‘pack the winning punch’.

About GUINNESS
The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All Guinness consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.guinness.com

Enjoy Guinness Sensibly.

https://www.drinkaware.co.uk/

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at

www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Celebrating life, every day, everywhere.

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com.