San Pedro Garza García – Timeless Brands, Mexico’s leading company in the creation, development, and operation of Location Based Entertainment projects, under a strategic licensing agreement with Hasbro, a leading games, IP, and toy company, announces the upcoming opening of MONOPOLY Steakhouse, a new gastronomic concept inspired by the world’s favorite board game: MONOPOLY. 

Located in Plaza Áuriga, within the cosmopolitan city of San Pedro Garza García, the restaurant will offer a high-end culinary experience that fuses the elegance of a classic steakhouse with the creativity, humor, and distinctive and luxurious aesthetic of the MONOPOLY universe. From its architectural design to its menu, every detail has been crafted in collaboration with the Hasbro Global Experiences team to immerse guests in an environment of whimsical sophistication, with thoughtful touches from the game.  

Slated to open early 2026, the project is the result of a strategic licensing agreement between Timeless Brands and Hasbro, aimed at setting a new benchmark for premium licensed dining experiences. REIL, part of VXT Capital, joins this initiative as an investment partner, reinforcing its commitment and confidence in Hasbro’s projects. Together, the partners combine expertise in hospitality, concept development, and global brand management to bring to life a space that promises to redefine the steakhouse experience in Mexico. 

“MONOPOLY Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands. “We aim to reinterpret the classic steakhouse with a contemporary approach—focused on excellence in food, mixology, and service—within an atmosphere that celebrates the legacy of the world’s most famous board game.” 

“MONOPOLY is one of the most recognizable and celebrated brands in the world, and MONOPOLY Steakhouse is a great example of how we’re expanding the experience beyond the board,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro. “Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar — a destination where fans can step into the world of MONOPOLY, enjoy an exceptional meal, and make lasting memories. It’s imaginative, premium, and perfectly captures the spirit of play that defines Hasbro’s Global Experiences portfolio.” 

The menu has been carefully crafted by chefs specializing in prime cuts and contemporary international cuisine, designed for discerning guests seeking memorable experiences. Additionally, the restaurant will feature a signature bar with exclusive themed cocktails, live music, and a retail boutique offering bespoke and officially licensed MONOPOLY merchandise.  

With this opening, Timeless Brands reaffirms its commitment to transforming entertainment and hospitality across Latin America, merging creativity, strategy, and operational excellence in every project. 

ABOUT TIMELESS BRANDS
Timeless Brands is a leading company in the hospitality and entertainment industry. The firm specializes in creating spaces and experiences that transform global brands into cultural touchpoints that resonate deeply with local audiences. Its business divisions include: (i) LBE + FEC projects, (ii) Brand Representation, and (iii) Consulting. 

ABOUT VXT CAPITAL
VXT Capital is a Mexican private equity firm that invests in high-value projects and strategically supports its partners throughout every stage of the process—before, during, and after investment. Its expertise spans financial structuring, mergers and acquisitions, capital optimization, and strategic consulting, with a focus on sustainable growth and long-term value creation. 

ABOUT MONOPOLY
2025 marks 90 years of MONOPOLY in the market, and Hasbro is celebrating its iconic legacy all year long. As the world’s favorite family game brand, with over one billion players in 114 countries, MONOPOLY is more than just a game – it’s a global phenomenon. Known for its timeless fun, strategy, and friendly competition, MONOPOLY invites consumers across generations to step into a world where opulence and villainy collide, and all is fair in the race for riches. With a growing list of 300+ culturally relevant editions and new ways to play – from in-person experiences to digital platforms, casino games and more – there’s truly a MONOPOLY for everyone. 

ABOUT HASBRO
Hasbro is a leading games, IP, and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families, and fans around the world, through physical and digital games, video games, toys, licensed consumer products, Location-Based entertainment, film, TV, and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.