Los Angeles, CA — The agency known as the next generation in brand licensing, The Point.1888, has partnered with one of the UK’s largest children’s publishers, the Hachette Children’s Group, to adapt the CGI animated television series Tinpo into a wide range of book and activity formats.

The agreement will mean the launch of a brand-new range of picture books, annuals, story books, activity books and novelty books featuring the characters and stories from the hugely popular children’s series. 

Since launching in February 2019 via a prime slot on the CBeebies television channel, Tinpo has become a favourite among its pre-school audience in the UK.  Combining themes of construction and unconventional problem solving, the main character Tinpo and his team resolve problems in their unique world in ways that are never practical but always fun, innovative and unexpected – always “getting the job done”.  In addition to the UK, the show just launched last week in Japan on TV Tokyo and last month in Latin America on Nick Jr./Noggin with more broadcaster announcements coming shortly.

Of the many publishers interested in working with Tinpo, the Hachette Children’s Group was chosen because of its record of success in creating award-winning and bestselling books for children of all ages and interests. Its licensed publishing includes Rainbow Magic, Beast Quest and Pokémon.

Commenting on the deal, Bethan Garton, Retail & Brand Director at The Point.1888, the brand licensing specialist which brokered the deal, said: “This is a wonderful start to what will be a successful licensing programme for Tinpo and its owner, Cloudco Entertainment. Publishing is a key pillar within the programme, allowing the brand to reach an already loyal audience with some crucial products in a popular category.  Here at The Point.1888, we love working with the Hachette Children’s Group and are delighted to be adding Tinpo to its portfolio of impressive brands.”

Heather Crossley, Pat-a-Cake and Licensing Publisher at the Hachette Children’s Group, commented: “We’re delighted to be constructing a tailored publishing programme that introduces the “Tintastic” world of STEAM to pre-schoolers. Building on the themes of problem-solving, creativity and teamwork, we will combine tried-and-tested formats with innovative ideas to create books that children will come back to time and again.”

Roubina Tchoboian, Vice-President of International Licensing at Cloudco Entertainment, added: “We have long admired the products that Hachette Children’s Group creates and look forward to seeing the key themes of Tinpo brought to life through what we’re confident will be a successful range of books.”

The Point.1888 is a licensing agent and brand extension partner for Tinpo in the UK.

About Tinpo™

Tinpo™ and his construction team are the outside-the-box problem solvers for the citizens of Tinpotown, they ask “what if…?” until the job is done. The 78 x seven-minute CGI animated preschool series is produced by Cloudco Entertainment in conjunction with Japan’s Dentsu and OLM in association with L.A.-based Sprite Entertainment. The series premiered in the UK on CBeebies in December 2018 and is now available in Japan on TV Tokyo, Latin America on Noggin/Nick Jr. and in Canada on TVO.

Website: www.tinpo.com

About Cloudco Entertainment

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as The Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Boy Girl Dog Cat Mouse Cheese™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

About The Hachette Children’s Group

Hachette Children’s Group is one of the largest children’s publishers in the UK, with an excellent track record in creating bestselling and award-winning books for children.  The Group aims to cater for every child, with baby and pre-school books, picture books, gift, fiction, non-fiction, series fiction, books for the school and library market and licensed publishing and comprises the imprints Hodder Children’s Books, Orchard Books, Orion Children’s Books, Little, Brown Books for Young Readers, Quercus Children’s Books, Pat-a-Cake, Wren & Rook, Franklin Watts and Wayland Books.

The Group publishes diverse authors, illustrators, series and licenses including: Cressida Cowell, Kes Gray, Jim Field, Jessica Townsend, Onjali Raúf, Kiran Millwood Hargrave, Matthew Syed, Bryony Gordon, David Almond, Lauren Child, Patrice Lawrence, Dermot O’Leary, Francesca Simon, Alex T. Smith, Zanib Mian, Nadiya Hussain, Giles Andreae, Piers Torday, Rainbow Magic, Beast Quest and Pokémon.

Hachette Children’s Group is also the publisher of author Enid Blyton, and the owner of Enid Blyton Entertainment.

Website: www.hachettechildrens.co.uk

About The Point. 1888

Borne from Joseph Miller & Sons Ltd, The Point.1888 is a fifth-generation family company with 130 years’ experience in bringing products to market and is the next generation of brand licensing. Matching brands with retailers and manufacturers to create powerful new products, The Point.1888 helps its clients boost revenue, brand awareness, consumer engagement and brand love. The Point. 1888 also donates 11% of its profits each year to charities that have an emotional connection to each collaboration.