Spin Master’s digital game studio Toca Boca is partnering with Pusheen, the globally recognized cat character known for her playful and relatable online presence, to introduce new content in Toca Boca World. Pusheen, a global phenomenon with tens of millions of fans and licensed merchandise in more than 60 countries, will bring her cozy and humorous style to the game, offering players a new way to engage with both brands.

The collaboration focuses on the concept of “No Plots, Just Vibes”, encouraging players to create their own stories without set narratives. Drawing on meme culture and the idea of romanticizing the everyday, the content is centered around simple, relatable moments like spending time with pets or relaxing at home, themes that resonate with both Toca Boca and Pusheen’s audiences.

“The collaboration with Pusheen allows us to offer something with a lot of vibes to our players – simple, playful moments that don’t require any complex storytelling. It’s about letting kids explore creativity in their own way. We’ve taken inspiration from streetwear fashion trends to make it feel urban and relatable to our target audience. Oversized, layered, comfy, fluffy and fun!” said Mathilda Engman, Head of Creative at Toca Boca.

“Pusheen’s playful personality has made her a favorite with fans around the world. This collaboration with Toca Boca brings her unique style into a new interactive format, giving players the freedom to incorporate her into their own stories,” said Cate D’Allessandro Director of Global Licensing at Pusheen Corp.

The collaboration includes the Pusheen Style Pack, available in the in-app shop from November 26, 2024. The pack features a range of outfits, accessories, and hairstyles inspired by Pusheen, allowing players to customize their characters with Pusheen’s cozy, laid-back style.

In addition, a free Gift Event will take place from November 21 to 25, 2024, offering exclusive Pusheen-themed items such as Pusheen and Stormy as virtual pets along with other surprises, available to claim until January 5, 2025.

About Toca Boca
Toca Boca Studio develops and sells digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since the first product launch in 2011, the Toca Boca franchise has released 46 apps that have been downloaded more than 444 million times in 238 countries. Toca Boca games focus on sparking kids’ imagination and creating opportunities for open-ended play and self-expression. With headquarters in Stockholm, the Toca Boca Studio is owned by Spin Master Corp., a leading global children’s entertainment company.

About Pusheen
Pusheen is a tubby tabby cat who brings smiles and laughter to people all around the world. She became famous through her animated comics, GIFs, and books as well as through her widely used animated stickers on Facebook, Instagram, iMessage, and other platforms. Founded in 2010, Pusheen Corp. works with over 100 licensees to bring cute and collectible Pusheen & friends products to millions of fans around the world.