TPF have partnered with Coles and the AFL to develop the new Official AFL Micro-Figures. Bringing Australia’s favourite footy heroes from the stadium to the supermarket aisles, the AFL Micro-Figures launched on the 5th March exclusively to Coles, Coles Online (NSW & QLD) and Coles Express.
Standing 4.5cm in height and selected from all 18 AFL clubs, there are 30 football superstars up for grabs. Each unique AFL Micro-Figure captures the distinct characteristics of some of greatest players of our time, from the tattooed-sleeve of Dane Swan, to the perfectly positioned hair of Trent Cotchin and Nic Naitanui’s dreadlocks.
In addition to the AFL Micro-Figures, Footy fans will also be able to create their own micro football field, by collecting 42 oval puzzle pieces.
Collectors are also in with a chance to open the packet and find one of five rare and suited-up Brownlow Medal winning figures, including Chris Judd, Dane Swan, Gary Ablett, Jobe Watson, and current Australian of the Year, Adam Goodes.
TPF have built their reputation in the international market as an innovative toy developer and manufacture, specialising in licensed toy ranges at impulsive price points.
Giles Musker, General Manager of Retail at TPF, says, “As the creators of the AFL Micro-Figures, we are over the moon with how well they have been received by kids, parents, and even the players themselves! We spent over 12 months developing the Micro-Figures and worked hard to ensure the player likeness was spot on.
We are proud to give kids the chance to collect and play with their very own footy heroes – The look on the kid’s faces when they open the packs and find their favorite player is simply priceless!”
AFL General Manager – Commercial Operations, Darren Birch, said: “The AFL is pleased to work alongside TPF and Coles on this project. This offers football fans a unique opportunity to show their support for their favourite player or club.”
The Official AFL Micro-Figures are available for $2 each from Coles, Coles Online (NSW & QLD)  and Coles Express. Each foil bag includes one AFL Micro-Figure, two footy field puzzle pieces, and a collector’s leaflet. Visit www.aflmicrofigures.com for more information.