Paris & London. Ubisoft is proud to announce it has expanded its representation agreement with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, granting licensing rights for the iconic Rayman video game franchise in France. The announcement coincides with the franchise’s 30th anniversary celebrations in Q4 2025 and ahead of Paris Games Week 30 October – 2 November 2025.   

The new rights build on WildBrain CPLG’s successful longstanding partnership with Ubisoft in the French market for its Les Lapins Cretins (Raving Rabbids) brand. Under the expanded agreement, WildBrain CPLG will spearhead a strategic cross-category licensing programme for Rayman, targeting key merchandising categories, including apparel and accessories, toys and collectibles, homewares, publishing, stationery, promotions, and more.

“Our collaboration with WildBrain CPLG marks a new chapter in the evolution of the Rayman licensing program. We’re excited to see how this partnership will expand its reach and inspire meaningful brand experiences across fashion, collectibles, and more,” says François Tallec, VP Partnerships & Consumer Products at Ubisoft.

Clémentine Goutaine, Commercial Director, France, WildBrain CPLG, adds: “Rayman is a truly iconic character whose unique visual identity and whimsical universe have captivated fans for three decades. As Ubisoft marks this significant milestone, expanding our partnership in France presents exciting opportunities to bring Rayman to life offscreen through fresh and innovative consumer products and experiences that celebrate the brand’s enduring appeal.”

Rayman has been a video game icon since his debut in 1995. Rayman is a character without arms or legs, giving him a totally unique artistic look that has appealed to the whole world. The franchise then gained cult status with major sequels such as Rayman 2: The Great Escape (1999), Rayman 3: Hoodlum Havoc (2003), Rayman Origins (2011), and Rayman Legends (2013). With an atmosphere that is magical, absurd, and poetic all at once, Over the coming months, the brand’s social media accounts and those of the Montpellier studio will take you back in time and immerse you in the world of Rayman through exclusive content: concept art, interviews, behind-the-scenes footage, giveaways, and more.

The Rabbids were born from a spin-off of the Rayman universe and quickly became a popular phenomenon. Originally simple enemies, the Rabbids have won over audiences of all ages with their crazy, unpredictable and hilarious behaviour. They parody pop culture, humans, animals and even video games. Their design makes them instantly recognizable. They have also become stars of TV and amusement parks in many countries.