New UFC Items Now Available in Amazon Stores in the US    

Las Vegas, NV – UFCÒ, the world’s premier mixed martial arts organization, announced today that it is collaborating with Amazon Merch on Demand to offer a new selection of fan gear products featuring a broad array of original designs.

The expanded selection, now available for purchase in Amazon stores in the US, features officially licensed UFC merchandise and includes apparel such as t-shirts, hoodies, sweatshirts, long sleeve shirts, and tank tops, as well as accessories such as cell phone cases. Consumers are able to choose from among hundreds of new and original designs that have previously not been available.

The new catalogue of items is made available through UFC’s participation in Amazon Merch on Demand, the innovative print-on-demand service that allows consumers to shop for fan merchandise with convenience and speed. UFC joins other major brands using the Merch on Demand program to grow their offerings of new and original merchandise.

“We’re thrilled to work with an incredible company like Amazon to enhance our fan gear with a broad array of new products with original designs for UFC fans,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products. “UFC fans are deeply passionate and loyal, and our fan gear is an authentic way for them to show their love and pride for the sport and stay connected to the brand.”

UFC’s collaboration with Amazon evolved from UFC’s partnership with Amazon-owned Zappos.com, which in 2021 became the exclusive wholesale manufacturer and distributor of officially licensed UFC apparel and accessories sold at retail in the US.

The expanded selection of UFC merchandise is now available in Amazon stores in the US in the ‘UFC Powered by Zappos’ brand page. To shop the full line of UFC’s current officially licensed merchandise – including UFC licensed women’s and men’s performance apparel, officially licensed UFC fan gear, and the UFC x Venum collection, please visit the UFC brand page on Zappos.com: http://www.Zappos.com/UFC.

About UFC®

UFC is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 198 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.