Universal Branding & Media is thrilled to announce it has landed seasoned, executive licensing industry veteran Heidi Schwartz as the newest member of their team. Universal Branding & Media is a fully integrated, full service licensing agency with an innovative approach and marketing expertise.
As Universal continues to expand its licensing portfolio, Schwartz will play an integral role in bringing brands and manufacturers together. Schwartz will utilize her 20+ years of experience to increase Universal’s footprint in the licensing industry.
“I am very excited to make the move to the agency side where working with world-class clients such as Sanrio, Mattel, Hit Entertainment, NBC Universal , Marvel, Saban Brands, Dreamworks and Tony Hawk across a number of different verticals will provide the right steps to build brands, develop unique licensing programs and create innovative marketing plans that will engage consumers of all ages,” says Schwartz.
Schwartz joins Universal Branding & Media from both the licensor and licensee sides of the industry across all categories from sports licensing to toy and entertainment. Her experience covers not only licensing and marketing functions, but product marketing, brand development, strategic alliances, retail distribution and new business development.
“We’re very excited to welcome Heidi to our team. Her diverse experience on both the licensee and licensor sides will make her a strong strategic consultant for our client partners”, says Kevin Heslin President & Founder.
About Universal Branding & Media
Universal Branding & Media (UBM) is a leader in brand evolution, fully servicing its clients in the areas of retail management, consulting, consumer awareness and brand leveraging. Thorough research and an understanding of a brand’s identity allow UBM to maximize its client’s brand equity. From their extensive line of expertise in the marketing world to strategic licensing approaches, they take brands to the next level by connecting them to top of the line, globally recognized brands to ensure a reputation that consumers can learn to trust.  Further information on UBM is available at http://www.universalbrandmedia.com/.