As part of Universal Products & Experiences’ (UP&E) global commercial growth strategy, Jo Pascoe has been elevated to senior vice president, consumer products APAC, overseeing the Asia Pacific and China regions.

Reporting directly to Rafael Macias, global CPG commercial officer, Pascoe will lead the creation and execution of long-term growth strategies across the APAC region for both the direct markets and agent managed regions.

In her previous role at UP&E, Pascoe oversaw the Australia, New Zealand, Southeast Asia and India regions, fueling expansion through innovative, brand building campaigns with retail and licensing partners, as well as served as the interim commercial lead across EMEA in 2024.

Pascoe has been part of the Universal team since the acquisition of DreamWorks Animation in 2016, serving as the country managing director of Australia and New Zealand, and prior to that, she oversaw licensing for the Asia Pacific region at DreamWorks Animation.

Before her tenure at Universal, Pascoe spent 11 years at Disney Consumer Products leading initiatives in the US and Australia as well as held various positions at McPherson’s Consumer Products (formerly Furi Global), among others.

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.