London – Universal Products & Experiences (UP&E) has announced the appointment of John Revill as Regional Managing Director, Consumer Products – Europe, Middle East, and Africa (EMEA), effective October 1. John will report directly to Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.

UP&E’s current head of EMEA, Jay Visconti will be leaving the organization at the end of October to accept a new opportunity in his home country of Italy.

John is transitioning into his new role at UP&E following nearly two decades of leadership at Universal Pictures Home Entertainment, where he led central teams, local operating companies, and strategic partners across multiple international markets. Most recently, he oversaw the transformation of the international physical home entertainment business, shifting from direct distribution to a fully licensed model.

“With strong regional hubs and exceptional leadership in place, we’re well positioned to deliver on our strategic goals for EMEA,” said Rafa Macias Global CPG Commercial Officer, Universal Products & Experiences.  “John brings deep retail and partnership expertise, and I’m excited to welcome him to UP&E as we continue to drive the CPG business to new heights.” 

Aligned to UP&E’s broader commitment to expanding its consumer products business through innovation, strategic partnership and immersive retail, John will be responsible for driving long-term commercial growth across both direct and agent-managed markets in the EMEA region.

Prior to joining Universal, John held leadership roles at Johnson & Johnson and Gillette.

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.