Leading collectibles company enters into new licensing agreement to create 23XI Racing trading cards, introduces set debuting race car themed to DC Super Hero Superman

Carlsbad, CA – Upper Deck in collaboration with Warner Bros. Discovery Global Consumer Products, is launching an exclusive trading card set that combines DC Studios’ first feature film, “Superman,” and NASCAR’s 23Xl Racing team.

Through collaboration with NASCAR, this unique collecting experience marks the first trading card set with Upper Deck to produce 23XI Racing collectibles. Earlier this year, Upper Deck and 23XI announced an expansion of their relationship, which began in 2024.

The first release debuts the “Superman” x 23Xl race car, commissioned by title sponsor Upper Deck, before it hits the track with Tyler Reddick and the No. 45 team on June 28th for the NASCAR Cup Series race at EchoPark Speedway outside of Atlanta. The trading card set and race car debut before “Superman,” from Writer/Director James Gunn, soars into theaters and IMAX® nationwide on July 11, distributed by Warner Bros. Pictures.

“We’re constantly exploring new ways fans can enjoy and collect their favorite athletes and characters, and what better way to kick off the summer of ‘Superman’ than with an exciting crossover that marries the DC cinematic universe with the world of NASCAR,” said Upper Deck President Jason Masherah. “We continue to expand our footprint in the sports collectibles industry, bringing different sports to the forefront with innovative collecting experiences that fans and collectors can’t find anywhere else. I can’t wait to see how Superman and racing fans react to these first trading cards with the 23XI collectible license in conjunction with NASCAR.”

To celebrate this unprecedented collaboration, collectors can now purchase the first of two trading card drops featuring the car design on Upper Deck e-Pack®, the premier online trading card and collectibles platform, with the second one coming race-day, June 28. Steve Lauletta, President of 23XI Racing, added, “Our goal at 23XI is always to raise the bar and connect with fans in creative ways, including how they collect and engage with our drivers. Through our relationship with Upper Deck, we continue to deliver unique experiences that fans can cherish forever.”

The “Superman” x 23XI Upper Deck design will be featured on Tyler Reddick’s No. 45 Toyota Camry XSE when the NASCAR Cup Series competes at EchoPark Speedway, formerly Atlanta Motor Speedway, on June 28th, which will be the first 2025 Cup Series race to air live on TNT (7 p.m. ET).