Licensed game and puzzle supplier USAopoly, having expanded to international markets and no longer solely focused on Monopoly-related games, is adopting The OP as a brand name.

The new brand comes as the company marks its 25th anniversary since being founded as a developer of a San Diego edition of Monopoly. The OP, which has been an internal nickname for the company, is being added to packaging for all new products and will be co-branded with USAopoly, says VP Candace Brenner. The OP also has been launched as a new web site.

“USAopoly is not as reflective of who we are as we are neither restricted to the United States or Monopoly games anymore,” says SVP Maggie Matthews.  As a company, however, “USAopoly is “still the same and our core values haven’t changed,” says Matthews.

USAopoly also is weighing options for the Project Raygun Division, which was formed in 2016 to introduce tabletop games and collectibles that combined nostalgia and pop art with contemporary retro styling. Collectibles have since been dropped from the mix.

Project Raygun launched “The Thing: Infection at Outpost 31” board game in 2017 that was created in a collaboration with Mondo to develop the apparel company’s first board game, which was sold as a limited edition of 1,932 units. It also had a Kickstarter campaign last year with Sideshow Collectibles for the “Court of the Dead: Mourners Call” board game. The campaign raised $442,027 from 5,060 backers, well above the $75,000 target. The game, originally slated for release last December, will be available in next few months.

Contacts:

USAopoly, Maggie Matthews, SVP Licensing, 760-602-7609, maggie@usaopoly.com