Vans Collaborates with USPS To Deliver a First of Its Kind Licensed Footwear and Apparel Collection
Inspired by the tireless dedication of USPS Employees
Costa Mesa, CA – If there’s one thing the USPS is known for, it’s dedication. The organization’s legions of employees tirelessly trudge through sweltering heat, bone-numbing cold, and pouring rain to bring customers their mail and parcels. There’s an inherent sense of hardiness associated with USPS employees, which has made their blue uniforms (and the instantly recognizable USPS eagle logo) unexpected icons of workwear style. Now, Vans has licensed with the USPS to bring some of that iconic-yet-understated Postal flair onto footwear and apparel alike.
Shipping out as part of the collection are four Vans classics: the Sk8-Hi MTE-1, the Sk8-Hi Reissue, the Authentic, and the Old Skool. Combining USPS dress blues with a dark ‘Blue Fog’ shade, the Sk8-Hi MTE-1 is ready for the elements with a vulcanized all-terrain outsole, a sherpa fleece-lined collar, heel pull tab, and reflective tongue badge. The Postal Service’s eagle is emblazoned loudly and proudly on the lateral half of each collar for a finishing touch of flair. The Sk8-Hi Reissue is a Priority Mailbox in shoe form, thanks to an all-over Priority Mail print accented by red laces and a red text hit on its midsole.
The collections Authentic is constructed of light blue denim, which pulls inspiration from the USPS uniform. It’s also decorated with custom branding from heel to toe and certified with a unique stamp graphic on its tongue.
Finally, the Old Skool is built from supple white tumbled leather, with signature USPS color on its Jazz Stripe and collar trim, a U.S. Mail logo directly below its midsole foxing, and a stamped tongue badge of its own. Each is packaged in a fully custom shoebox, made to match USPS Priority Mail and boxes, and lined with co-branded tissue paper.
Apparel offerings include the ‘Bulk Mail’ pullover hooded sweatshirt and pocket t-shirt plus the ‘Priority’ beanie, all presented in navy blue. The hoodie is built from a heavyweight 320gsm fleece and features a trio of graphic hits: an embroidered USPS truck on its chest, a printed graphic on its left sleeve, and a sizeable high-density print on its back. The pocket t-shirt sticks a small label directly on its pocket and prints a large Postal Service graphic on the back, and the beanie boasts an oversized patch on its front plus Vans embroidery on the rear.
The Vans x USPS collection will release via Vans.com, select Vans retailers, FootLocker.com and Foot Locker stores on November 29. Shoes range from $65 to $115 and apparel from $28 to $75.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture, and delivers progressive platforms such as the Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.