The Joester Loria Group, the worldwide licensing agency for The World of Eric Carle including The Very Hungry Caterpillar, has appointed License Connection as its licensing agent in the Benelux.

The Very Hungry Caterpillar is one of over 70 works written and illustrated by award winning author, Eric Carle. The Very Hungry Caterpillar, Carle’s best–known work and one of the top children’s books of all time celebrated its 50th anniversary in 2019. The timeless tale has sold more than 51 million books worldwide. Like of all of Carle’s books, the book inspires very hungry young minds with iconic characters and illustrations and unparalleled educative reputation.

License Connection will represent The World of Eric Carle and The Very Hungry Caterpillar brand across a wide range of licensed categories including apparel, puzzles, games and home and will be seeking to expand the licensing portfolio into categories such as food, baby accessories and retail partnerships. They will manage existing and new partnerships.

“License Connection’s strength across multiple licensing categories and a number of brands has made them the great choice to grow the World of Eric Carle licensing program, said Jackie DeMaio, Licensing Director, The Joester Loria Group.  “We are looking forward to a partnership that will boost awareness of this much-loved brand.”

“We are really excited about this relationship with the TJL Group and thrilled to partner with them in the Benelux,” said Daphne Kellerman, owner of License Connection. “We look forward to expand this well-known brand with new products to kids and families throughout the region so kids can experience their own Very Hungry Caterpillar adventure.”

About the Joester Loria Group

The Joester Loria Group, www.joesterloriagroup.com, is an award-winning full-service licensing and brand extension agency, representing a number of the world’s leading brands including McDonald’s,  Pepsi-Cola North America; Frito-Lay’s Cheetos and Doritos brand; Constellation Brands Beer portfolio including, Corona Extra and Modelo Especial; Kellogg’s portfolio of cereal and snack brands; Entenmann’s baked goods; Jack Link’s meat snacks; 1-800-Flowers portfolio including Harry & David & Moose Munch,; and children’s literary and entertainments properties including The World of Eric Carle™ featuring The Very Hungry Caterpillar; Miffy; and Rainbow’s 44 Cats and TikTok influencers WeWearCute.

About License Connection

License Connection is an International Licensing Agency & Consultancy Company that connects top brands with a range of quality products in Europe. Since the start of the company in 2002 License Connection works closely together with their partners to translate creative ideas into concrete sales promotions, successful campaigns and licensed products. With years of experience, License Connection offers its licensing partners a unique service.

For information on License Connection contact Daphne Kellerman: daphne@licenseconnection.com