Creator Miles Erickson’s breakout comic moves from digital phenomenon to physical publishing, consumer products, and multi-platform expansion.

Los Angeles, CA, — Miles Erickson, creator of the viral Reddit-born comic “My Gums Are Bleeding”, expanded his popular digital property into a graphic novel, direct-to-consumer merchandise line, and broader franchise initiative.

Built from a deeply engaged online audience across Reddit and Instagram, My Gums Are Bleeding has emerged as one of the most distinctive digital-native comic properties of its generation, drawing millions of monthly readers through its dark humor, absurdist tone, and
highly shareable storytelling.

The release marks the first time the cult hit will be collected in a physical graphic novel format, transforming an organically grown web phenomenon into a collectible publishing and consumer products brand.

The graphic novel, published by PUG Worldwide and franchise-developed in partnership with Salt Studio, launched alongside a curated merchandise collection featuring some of the series’ most iconic imagery, giving fans new ways to engage with the property beyond the page while marking the next stage in its evolution from comic to scalable franchise.

“I’ve always kept it simple; I just want people to laugh,” said Erickson. “If I start overthinking it, it stops working. It’s better when it feels quick, unexpected, and a little chaotic.”

“What drew us to My Gums Are Bleeding is that it already behaves like truly original modern IP: a distinct creative voice, a deeply engaged audience, and a world that naturally extends across formats,” said John Nee, CEO of PUG Worldwide. “At PUG, we look for stories that can grow
beyond their original medium, and Miles has created something that’s only beginning to show its full potential.”

“My Gums Are Bleeding is exactly what modern franchise-building looks like: creator-led, audience-first, and built organically across digital platforms before ever going through a traditional publishing gatekeeping system,” said Holly Rawlinson, co-founder of Salt Studio. “This property was already happening. Our job is to help scale it across publishing, products, and entertainment.”