USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new collection – Animal Planet X WROGN. The apparel range aims to shine light on the cause of endangered species in a never-before-seen-or-done manner. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.” Said, Virat Kohli, the face of WROGN.

Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

Speaking about the collaboration, Anjana Reddy – CEO, Universal Sportsbiz Pvt. Ltd said, “Animal endangerment is real. It’s a pressing issue and I’m aware that it really bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss.”

Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, “In the tough times the world is going through, it is important to build something relevant. What better way to spread awareness on endangered species among the youth of today, than collaborate with leading players in the segment – WROGN and Animal Planet. We worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it’s fantastic to see it come to life.”

The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.

About Discovery Communications India

Discovery Communications India, country’s leading real life entertainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 13 channels including Discovery Channel, Discovery HD, Animal Planet, Animal Planet HD, TLC, TLC HD, Discovery ID, Discovery ID HD, Discovery Science, Discovery Turbo, Discovery Kids, DTamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country.  For more information, please visit corporate.discovery.com.

About WROGN:

Universal Sportsbiz is the only House of Brands in India which caters to a diversified target audience, through its uniquely youth focused fashion brands. Wrogn, is one of the flagship brands under the USPL portfolio. Launched in 2014, WROGN is a break-away youth fashion brand which is inspired by its distinctive sense of style and the youth appeal of cricketing genius, Virat Kohli targeted towards open minded and progressive young men, who like to make their own choices in life. The men’s casual wear brand offering showcases razor-sharp attitude, Wrogn has become a mainstay in the wardrobe of young Indian men. The brand is experimental in its ethos and product philosophy and it encourages the male youth to question the status quo around them. Available across the country at over 100+ Cities India, Sri Lanka and Nepal through Exclusive Brand outlets, Large Format Retail stores & Multi Brand outlets along with its Online presence on Myntra & Wrogn.in.

About Black White Orange Brands Pvt Ltd:

Black White Orange is one of India’s leading entertainment, sport, celebrity and brand licensing agencies, driven by young, experienced and passionate minds. BWO is a ‘one stop shop’ for brand owners looking for licensing solutions or looking to maximize brand opportunities, both, within India and overseas. BWO works closely with partners managing every step of the licensing business – brand strategy, sales, creative and product development, distribution and retail, brand collaborations and promotions, marketing and communications, legal, compliance and collections. The company also runs a separate creative vertical, that provides creative and design solutions including product and packaging, graphics, brand identities & retail concepts. BWO today represents some of the biggest Indian and Global brands including the NBCUniversal & Dreamworks’ portfolio, HBO’s Game of Thrones, Discovery Inc., Hasbro Inc, SS Rajamouli’s Baahubali, Sony YAY!, DragonBallz, Kolkata Knight Riders, Paramount Pictures, Popeye, Phantom, Betty Boop, Rocky, Pink Panther, PSG Football Club, British Motor Heritage and U.S.-based design house & licensing company bCreative. More on www.blackwhiteorange.in  / Twitter: @BWOBrands / Facebook: BlackWhiteOrange / Instagram: @BWOBrands

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