Virgin Galactic Blasts Off with Licensing Agency Brand Central
LOS ANGELES, CA (March 13 , 2014) – Brand Central LLC, a premiere brand licensing and consulting agency, announced today that is has been selected by Virgin Galactic to develop its consumer products licensing program in North America. The launch of Virgin Galactic, the world’s first commercial space line, will herald a new era of access to space. Sir Richard Branson and his children will mark the start of the passenger service by taking their seats on Virgin Galactic’s inaugural commercial flight. The event will be covered live by NBC, Virgin Galactic’s broadcast partner for North America.
The inaugural flight and the excitement that will surround it will be celebrated by the launch of a series of high profile events that will establish Virgin Galactic as one of the world’s most inspirational and aspirational brands. Events currently under development include a Mark Burnett produced reality show (also intended for NBC), Zero G Colony, (a technology and music festival to be held near Spaceport America in New Mexico), a publishing range, an IMAX documentary and much more.
Brand Central is also working with William Morris Endeavor, who are working with Virgin Galactic on sponsorship and brand integration partnerships, to create a 360° brand extension program. Beyond North America, Virgin Galactic’s brand licensing is managed by Fluid World. Virgin Galactic is the latest addition to Brand Central’s roster of high-profile “pop-culture” brands, which includes Dr Pepper Snapple Group, Krispy Kreme, fashion blog Cupcakes and Cashmere, The Cronut and more.
Ross Misher, CEO of Brand Central LLC, said: “Virgin Galactic has a global and aspirational appeal that will continue to transcend the world for many years to come. We are thrilled to have the opportunity to represent such an inventive brand and extend it into innovative, game-changing retail products. If you can’t go to space aboard Virgin Galactic, our products will be the next best thing.”
Stephen Attenborough, Commercial Director of Virgin Galactic, added, “We are delighted, and very excited, to be working with Brand Central to deliver a range of products which will allow people across America to share the Virgin Galactic experience as we take out first steps towards making space accessible for everyone.”
About Virgin Galactic
Virgin Galactic, owned by Sir Richard Branson’s Virgin Group and aabar Investments PJS, is on track to be the world’s first commercial spaceline. To date, the company has accepted more than $80 million in deposits from approximately 700 individuals, which is 20% more than the total number of people who have ever gone to space. The new spaceship (SpaceShipTwo, VSS Enterprise) and carrier aircraft (WhiteKnightTwo, VMS Eve) have both been developed for Virgin Galactic’s vehicle fleet by Mojave-based Scaled Composites. Founded by Burt Rutan, Scaled developed SpaceShipOne, which in 2004 claimed the $10 million Ansari X Prize as the world’s first privately developed manned spacecraft. Virgin Galactic’s new vehicles, which will be manufactured by The Spaceship Company in Mojave, Calif., share much of the same basic design, but are being built to carry six customers, or the equivalent scientific research payload, on suborbital space flights. The vehicles will allow an out-of-the-seat, zero-gravity experience with astounding views of the planet from the black sky of space for tourist astronauts and a unique microgravity platform for researchers. The VSS Enterprise and VMS Eve test flight program is well under way, leading to Virgin Galactic commercial operations, which will be based at Spaceport America in New Mexico. Visit www.virgingalactic.com.
About Brand Central
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands, including: Coleman, Dr Pepper Snapple Group, ABC, Gaiam, Mark Burnett Productions, and many more. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com.
CEO Brand Central LLC
(310) 268 – 1231