London, United Kingdom – Belgian visual artist Vexx has appointed Maximum Licensing as his exclusive licensing agency for the United Kingdom and Europe. The strategic partnership marks a major milestone in the artist’s rapidly growing brand, paving the way for expanded collaborations across key categories.

Vince Okerman, known professionally as Vexx, is a multidisciplinary visual artist whose dreamlike, hyper-colourful doodle-style artworks have captivated millions. His signature creations—called “Doodles”—depict surprising creatures and surreal characters infused with pop culture references, childhood nostalgia, and art history. With over 3.5 million followers across social media and past collaborations with global brands including Porsche, Disney, Gucci, Sketchers, Samsonite, and Adobe, Vexx has become one of the most recognisable and commercially promising artists of his generation.

“As a European artist, it’s incredibly exciting to partner with a licensing agency that understands both the creative landscape and the commercial opportunities in the UK and European markets,” said Vexx. “Maximum Licensing shares my vision for building meaningful, boundary-pushing collaborations.”

Maximum Licensing, run by industry professional Sarah Fletcher, will lead all brand licensing efforts across the UK and Europe. The agency will focus on building long-term programmes across categories including fashion & accessories, home, toys & collectibles stationery, and gifting.

“Vexx has huge potential in the world of brand licensing,” said Sarah Fletcher, Founder of Maximum Licensing. “His imaginative character based visuals and strong international fanbase make him a standout property for consumer products. We’re excited to build the Vexx brand together and develop long-term partnerships across the UK and Europe.”

Licensing programmes are scheduled to launch in 2026, aiming to drive strong retail engagement among both children and young adult consumers through bold, design-led products.

About Maximum Licensing:
Maximum Licensing is a creatively driven, UK-based brand licensing agency with a retail-first approach. Founded and led by licensing veteran Sarah Fletcher, the agency is deeply committed to building and maintaining long-term, collaborative partnerships that bring creative brands to life across new product categories and international markets. Maximum Licensing specialises in connecting culturally relevant IP with strategic licensees to unlock long-term commercial growth.

About Vexx:
Vexx (b.1998) is a Belgian artist based in Brussels, best known for his vibrant doodle-style works that capture vividly creative scenes one might see in a dream. He has been fortunate enough to collaborate with brands like Porsche, Disney, Gucci, Puma, and Nickelodeon. One of the most imaginative young artists working today, Vexx makes work that is easy to recognize but difficult to categorize. His signature characters, which he calls ‘Doodles’, pair imaginative and pop-culture imagery with a contemporary aesthetic. By creating a colorful cast of characters inspired by childhood influences, art history, and pop culture, he blurs boundaries between high and low. As a result of his talent, Vexx has quickly become one of the most recognized artists on social media, with over 2.8 million subscribers on YouTube and nearly 750 thousand on Instagram. Vexx’s work has been exhibited at prominent international Museums and Galleries, including CAFA Art Museum in Beijing, Moco Museum in Amsterdam, Petersen Museum in Los Angeles.