London — VJC Media, headed by Vanessa Chapman, and Liberi Consulting, headed by Aimee Norman and Janet Balmforth, announced today the launch of The Growth Partners, a compelling new initiative that draws on the deep roots and experience of both businesses to offer access to specialist advice and a bespoke roadmap to seeking potential financing and investment.

Aimed at SMEs working across all genres of TV and film internationally looking to take the next step in business development, The Growth Partners’ ‘Get Investment Ready Programme’ helps companies with plans to grow or diversify, putting in place robust future-facing positioning and structure. It establishes clear, realistic bespoke objectives while covering key areas of impact including an internal and external financial, structural and USP evaluation, market intelligence, industry positioning, corporate messaging and relevant communications coaching.

For businesses which have completed the ‘Get Investment Ready Programme’, The Growth Partners can also offer further counsel on seeking financing where relevant.

The collaboration between VJC Media and Liberi Consulting draws on the multi-faceted expertise of both businesses bringing experience and up-to-the-minute insights to the programme.

VJC Media’s Vanessa Chapman is a highly respected media executive with an extensive global network of contacts and proven experience across all platforms in content creation, business strategy, fundraising and investment. As director of VJC Media, she advises IP owners, studios, international media companies, broadcasters and investors on franchise development, financing, and investment. She was formerly Controller, Children’s & Youth Programming at ITV and Controller, Programming & Strategy at LEGO Media.

Liberi Consulting’s co-founders Aimée Norman and Janet Balmforth have an illustrious track record that encompasses over 25 years’ experience in corporate communication creating and implementing impactful and strategic campaigns. They are regular contributors to conferences and training events on effective presentation, pitching skills and B2B communication strategy.

The Growth Partners is a joint initiative, but both companies will continue with their individual businesses.

Vanessa Chapman said: “At a changeable time in the market, The Growth Partners came out of recent conversations with colleagues about how to navigate the current commercial challenges in our industry. For those companies looking to diversify, to secure financing, or to grow, the first question is ‘how?’. To be ready to attract finance, it is important to be prepared, to demonstrate a business that is both robust ‘under the bonnet’, but also one that understands its position and worth in the marketplace. Through the combination of VJC Media and Liberi’s experience, industry knowledge and advisory abilities, The Growth Partners will help provide businesses with clarity and a roadmap to those important next steps.”

Aimée Norman and Janet Balmforth, co-founders of Liberi Consulting added: “Working with Vanessa is a joy, and we couldn’t have more respect for her knowledge and experience. Having worked closely with her on a number of clients, collaborating on this initiative was a natural step bringing together our complementary expertise. For businesses looking to navigate market challenges and strengthen their position, The Growth Partners can bring clear guidance and a steady pair of hands.”

For further information please contact:
Aimee Norman: aimee@libericonsulting.com + 44 (0) 7957 564050
Janet Balmforth: janet@libericonsulting.com + 44 (0) 7748 185656