SAN ANTONIO — VP Racing Fuels, Inc., recognized worldwide as the leader in performance fuel products, is celebrating its 50th year of Makin’ Power® in 2025. The company’s 50-year journey has been one of continuous expansion, and in recent years, the licensing program has played a key component in the brand’s growth.

VP Racing has consistently bridged the gap between motorsports culture and consumer products, making the brand a standout in the licensing space. Its widespread appeal continues to fuel demand across categories, from apparel to automotive accessories.

To honor the 50th Anniversary of the brand, VP Racing’s new and existing licensing partners have joined the celebration:

• Castline will be releasing 2 commemorative M2 Machines die-cast cars: a 1:24 scale 1971 ‘Cuda in the Summer and a 1:64 scale1971 Dodge Charger in the Fall.
• CPTN Apparel is developing a racing jacket for the Fall.
• Dixxon will be dropping a 50th Anniversary limited edition flannel in the Fall.
• Johny Rockstar dropped a t-shirt and a mechanics shirt for the celebration.
• Logo Brands developed a line of drinkware and other tailgating products.
• NRG Innovations is developing auto racing accessories.
• Patch Collection developed 2 50th Anniversary embroidered patches available at patchcollection.com/collections/vp-racing®-patches.
• Premier Metal Art will release a 50th Anniversary aluminum layered metal sign.

“As we continue to commemorate 50 amazing years of VP Racing, we are especially excited to mark this milestone alongside our valued licensing partners, said Kelley Hendel, Consumer Products Sales and Licensing Manager at VP Racing. “Through their creativity and dedication, they have expanded the brand into new markets and found fresh ways to connect with fans, bringing the energy of VP into their cars, man caves, garages, and tailgates across the country.”

Fifty years after its inception, VP Racing products are available in all types of retail channels, including auto parts, hardware, farm and fleet, speed shops, outdoors, specialty apparel, and big box stores, from independents to chains.

“We are thrilled to have been part of VP Racing’s incredible journey over the past six years, building and growing its licensing program. It’s been an honor to work with such a powerful brand – one that resonates with racing enthusiasts across every motorsport,” said Vivian Velasco, President of Pacific Swell Brands, exclusive licensing agency for the brand. “The brand’s continued success is a testament to its broad appeal and ability to connect with fans through high quality consumer products.”

Pacific Swell Brands will be representing VP Racing at Licensing Expo to discuss potential partnerships beyond 2025.

For more information about VP Racing and its products for racers, enthusiasts, and general consumers, visit www.vpracingfuels.com.

About VP Racing
VP Racing Fuels, The World Leader in Fuel Technology®, has been fueling champions in virtually every form of motorsport—on land, air, and sea—since 1975. VP is the Official Fuel of IMSA, NHRA, SCORE, World of Outlaws, AMA Pro Motocross, MotoAmerica, SRO GT World Challenge, Champ Off-Road, American Flat Track, USF Pro, USAC, NASA, and more than 60 other sanctioned series worldwide. Beyond racing, VP Racing is recognized for its comprehensive line of consumer products, including ethanol-free small-engine fuels and lubricants for 2- and 4-cycle outdoor power equipment, automotive additives, octane improvers, performance coolants, and appearance products. VP also supports a growing network of 350+ VP-branded gas stations, car washes, quick lubes, and marinas across North America. For more information, visit VPRacingFuels.com.

About Pacific Swell Brands
Pacswell is a full-service branding and licensing agency based in Los Angeles that empowers iconic brands to expand into new product categories and markets, driving both licensing revenue and lasting brand equity. More than a traditional agent, Pacswell is a true partner, known for its transparent, collaborative approach and custom-tailored licensing strategies that align with each client’s distinct vision and goals. For more information, visit www.pacificswellbrands.com.