San Antonio, TX (December 16, 2021) – VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, is announcing a new line of VP Racing Fuels branded winter car gear in partnership with Mr. Brands.

“In addition to the existing VP Racing branded car mats, steering wheel covers, seat covers, and jumper cables, Mr. Brands is now offering VP Racing branded winter tools,” said Bob Merz, Director of Brand Management and Licensing for VP. “The winter line includes a telescoping multi-position snow brush with squeegee, an auto emergency snow shovel, an extendable snow-plow with removable ice scraper, and a heavy-duty snow brush with ice scraper.”

These tools are available now at Ross Stores and Ollie’s in the US, and Winner’s in Canada.

The agreement with Mr. Brands was brokered and is managed by VP Racing’s exclusive licensing agency, Pacific Swell Brands.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

About Mr. Brands
Mr. Brands is a 25-year-old family-owned business located in Bristol, PA, specializing in Automotive and Hardware Licensed consumer goods. Priding themselves on providing the same great personalized service to every customer regardless of their order size, Mr. Brands distributes products throughout the entire United States.

About Pacific Swell Brands
PacSwell is a boutique licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs.  For more information, visit www.pacificswellbrands.com.