Warner Bros. Consumer Products and Skechers Launch “We Bare Bears” Sneakers and Apparel Collection for Lunar New Year in Asia
Alongside the Classic Collection with new sneaker colourways, the latest collaboration also features a Spring Summer Collection of apparel and shoes that feature the Cartoon Network IP dressed in specially-designed tiger costumes that are perfect for the Lunar New Year
Singapore – Everyone’s favourite bear trio is back this Lunar New Year season! Due to popular demand, Skechers and Warner Bros. Consumer Products today announced their latest collaboration featuring beloved brothers Grizz, Panda, and Ice Bear from Cartoon Network’s popular series, “We Bare Bears.”
Following the successful debut collection last October, the latest Skechers X We Bare Bears collaboration expands with two new ranges – the Classic collection and the Spring Summer collection – which features new sneaker colourways and an expanded apparel line for both adults and kids respectively.
Vikram Sharma, Vice President of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea, said: “We had such a great reaction to last year’s rollout from both partners and fans. So for these new collections, not only has Skechers added to the range and included footwear, we have also created bespoke design that depicts the bear trio in an adorable tiger costume in time for Lunar New Year.”
The new collection includes footwear and apparel which will only be available through select distribution partners and Skechers websites in Singapore, Malaysia, Thailand, Cambodia, Vietnam, Bangladesh, Brunei, Nepal and Sri Lanka.
The Skechers X We Bare Bears women’s collection is slated to launch in March.
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About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 3,891 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America.
About Skechers Singapore Pte Ltd
Skechers Singapore Pte Ltd is a joint venture with SKECHERS USA, INC since 2009. The company markets a diverse range of footwear for men, women and children under the SKECHERS name. Skechers is available in 26 concept stores, 2 city outlets, 5 outlet stores and 2 shop-in-shops within the departmental stores in Singapore. F\
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.