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Warner Bros. Discovery Global Brands and Experiences Announces New Global Consumer Products Leadership Team
Canada and U.S. now integrated into a new North American leadership team Major international regions now managed together
Global E-commerce unit formed
Changes bring the strengths of legacy Warner Bros. and Discovery commercial businesses together as one
Burbank, CA – Warner Bros. Discovery Global Brands and Experiences (GBE), the division of Warner Bros. Discovery that encompasses the Global Consumer Products and Themed Entertainment businesses, the Company’s Franchise Development and Brand management, including Harry Potter and DC, announced today a new global leadership team for its Consumer Products business, formalizing the integration between two legacy divisions, Warner Bros. Consumer Products and Discovery Consumer Products.
The newly combined global consumer products division will extend the company’s portfolio of brands and franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more into the lives of fans around the world and will complement GBE’s Franchise Development efforts to maximize long- term consumer engagement with the company’s major franchises. The changes were announced by Pam Lifford, President, Warner Bros. Discovery Global Brands, Franchises, and Experiences, to whom the leaders will report.
Lifford shared, “This team of best-in-class leaders brings years of experience in their respective areas and the realignment will result in a strong focus on our key growth areas, will further maximize our global relationships, streamline communication with global partners operating, and most importantly – bring brand new, integrated, and dynamic ways to engage fans around the world with our characters and stories.”
The new global commercial leadership team under Lifford will be:
- Julian Moon: Head of EMEA Consumer Products will also be Head of APAC Consumer Products. Based in London, Moon is a Warner Bros. veteran with extensive experience maximizing the potential of key brands and franchises to create best-in-class products and programs with licensees, retailers, and partners.
- Robert Oberschelp will now head North America Consumer An industry veteran with deep expertise across licensing, brand, and product development,
Oberschelp will also continue to oversee Global Brand Product, Franchise Management and Marketing. His newly combined team now supports all of North America, including a retail-facing category team consisting of:
- Carolann Dunn, a veteran of legacy Discovery Consumer Products, will now lead a new category role for the region overseeing Home, Food, Health and
- Jessica Elliot will take on a new role leading the Fashion, Footwear, and Accessories category broadening her previous role in brand product.
- Catherine Bachmaier will continue to lead Toys and Licensed
- Preston Lewis will continue as Head of LATAM Consumer Products and will also lead retail strategy and major retailer relationships for all of The Americas, partnering with Oberschelp in North America. During his Warner Bros. career, Lewis has held leadership positions in multiple regions and previously oversaw WBCP’s retail business development team.
- Samantha Bushy will transition full-time as Head of Global E-commerce, bringing her substantial digital expertise to further build out the robust direct-to-consumer e- Commerce experience worldwide. The renewed focus on digital consumer sales will complement the Company’s best-in-class retail partners with even more ways to engage customers of Warner Bros. Discovery’s iconic properties. Bushy joined the Company in 2021 from Apple, where she was Head of E-commerce, Global Marketplaces, WW Digital Channel.
Peter van Roden will continue to lead Global Themed Entertainment, a worldwide leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on the biggest franchises, stories and characters from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network and more. The legacy-Discovery experiences group will now be part of this group.
About Warner Bros. Discovery Global Brands and Experiences.
Warner Bros. Discovery Global Brands and Experiences is the global division that activates fans and drives opportunities for consumers to engage with the world’s leading entertainment brands and franchises. Leveraging the creative power of the Warner Bros. film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. Warner Bros. Discovery Global Brands and Experiences develops and delivers curated products, compelling in-person and virtual experiences, content, and published works that create lasting connections to Warner Bros. Discovery’s iconic characters, talent, and storytelling.
About Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About Warner Bros. Discovery Global Themed Entertainment (WBDGTE), part of Warner Bros. Discovery Global Brands and Experiences, is a worldwide leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on the biggest franchises, stories and characters from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network and more. WBDGTE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by the Wizarding World, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. With best-in-class partners, WBDGTE allows fans around the world to physically immerse themselves inside their favorite brands and franchises.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, WB Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information