Complete Superman takeover underway at fan specialist HMV including innovative store logo rebrand featuring Krypto the Superdog

The Entertainer leads the heroic retail outreach to parents and kids

Licensee line-up includes Funko, Pyramid, Hero’s Inc, Paladone, Rubies, McFarlane plus the Comics distributors PG UK

London, UK — ‘Summer of Superman’ is officially underway as Warner Bros. Discovery Global Consumer Products (WBDGCP) prepares to celebrate DC Studios’  feature film Superman.

Launching globally in cinemas on July 11,  the film from Warner Bros. Pictures and Writer/Director/Producer James Gunn has the full backing of UK retail with unmissable takeovers now rolling out in stores and online.

Fan hub HMV, the destination retailer for Film, TV, and Pop Culture merchandise, is now live with a full programme showcasing the movie and the licensed products that target the burgeoning kidult market. For the first time in HMV’s 104-year history, the retailer’s famous canine icon has been given a new DC Super Hero makeover with Superman’s sidekick Krypto replacing Nipper the Terrier, which is synonymous with the store. This logo features on the signage at HMV’s Oxford Street Flagship and across its online store.

The innovative logo hijack is just one part of a far-reaching synergistic collaboration between WBDGCP and HMV, which will see the store transformed for a series of fan and community-oriented events throughout the whole of July to build excitement for Superman’s long-awaited return to the big screen. James Gunn, the multi-award-winning screenwriter, director, producer and Co-Chairman/CEO of DC Studios, raised the curtain on proceedings on Tuesday 1st July 2025 with a special appearance at HMV’s flagship retail store on Oxford Street for a Q&A session with film critic Helen O’Hara for 200 lucky super fans.

Special events will take place in stores nationwide throughout the summer, including a dedicated Fan event at HMV Oxford Street in London on July 11.

Toy specialist The Entertainer leads the heroic retail outreach to parents and kids, leaning into the family and cross generational appeal of the franchise. Superman products flying into 160+ stores across the UK include new lines from Spin Master, Fisher Price, Funko and Jazwares.

The campaign is further brought to life with branded window displays in 120 stores, 6ft+ Superman standees, and exclusive private screenings of Superman for five lucky winning customers and up to 20 of their family and friends.

Rachel Wakley, SVP & General Manager UK&I at Warner Bros Discovery, said, “We’re delighted to see our retail and licensee partners celebrate the upcoming release of Superman on the big screen this summer. Our multifaceted collaborations, including the amazing takeover of HMV’s Oxford Street store, allow us to deliver this iconic franchise to UK audiences, generating excitement among Superman fans both old and new.”