From the so-called death of print advertising to the propaganda of text messaging, brands that follow media reports and common “knowledge” are missing out on opportunities to reach teens and young adults.

LIMA continues its webinar program next Wednesday, September 10th at 12:00pm EDT with Ten Myths About Youth Marketing That Are Holding Back Your Brand.  This presentation by youth marketing specialists Fuse Marketing will analyze common misconceptions about youth culture and marketing to teens and young adults, which can prevent a brand’s effectiveness.

Presenters:  Bill Carter (Partner) and Jenny Sullivan (Insights and Brand Strategy Account Manager), Fuse Marketing

Register online — free to LIMA members; $200/line for non-members.

Deadline to register is next Tuesday, September 9th at 3:00pm EDT.