
WW International Partners with LMCA to Drive North America Brand Expansion for WeightWatchers
NEW YORK, N.Y. — WW International is expanding its WeightWatchers consumer products footprint across North America.
To drive this growth, WW International has partnered with LMCA, a premier global brand licensing agency, to introduce an enhanced range of health-focused products designed to make healthy living easier and more accessible than ever.
This strategic partnership marks a significant expansion beyond WeightWatchers’ existing food and beverage products, bringing new, innovative solutions to market.
With more than 3 million active members, WeightWatchers remains the leading holistic weight management program, offering behavioral and clinical solutions with support from board-certified clinicians, registered dietitians, and the global WeightWatchers community.
This next phase of growth for WeightWatchers will introduce carefully curated products designed to fit seamlessly into consumers’ daily routines—ranging from food and beverage options to lifestyle solutions that support consumers at every stage of their health journey.
“Our partnership with LMCA marks an exciting new chapter in WeightWatchers’ evolution, driven by the voices of our members who have asked for more ways to integrate our solutions into their daily lives,” said Scott Honken, Chief Commercial Officer at WeightWatchers. “We are energized by this initiative as it allows us to meet our members where they are, with products and solutions that support their health journeys. As the No. 1 doctor-recommended weight management program, we’re uniquely positioned to expand our offerings thoughtfully and scientifically, while expanding the trust our community has placed in us for over 60 years.”
“We are proud to partner with WeightWatchers to bring their vision to life in new and exciting ways,” said Ciarán Coyle, President and CEO of LMCA. “This isn’t just about adding products to shelves—it’s about meeting the demand for health solutions that people trust. WeightWatchers has decades of credibility in this space, and we know that consumers will be eager to see how this expansion unfolds.”
The new product extensions will be introduced in phases across key retail and e-commerce channels throughout North America, with additional details to be announced in the coming months.
For inquiries about licensing opportunities with the WeightWatchers brand, please contact Ximena Duque at LMCA, xduque@lmca.net.
About WW International, Inc.
WeightWatchers is a global leader in science-backed weight management, providing an accessible, holistic model of care through our #1 doctor-recommended Points® Program, clinical interventions including weight-loss medications, and community support. Since 1963, we have empowered our millions of members to build healthy habits to live longer lives. Our innovative, trusted spectrum of solutions provides members with the tools and resources they need to reach and sustain their goals wherever they are on their journey. To learn more visit weightwatchers.com or corporate.ww.com.