Mumbai, India – Bradford License India is proud to announce its collaboration with WeSC (We Are the Superlative Conspiracy), a globally recognized Swedish lifestyle and streetwear brand celebrated for its rich cultural heritage that resonates with Gen Z, Millennials, and Gen Alpha. This partnership marks an exciting new chapter in bringing WeSC’s unique, urban aesthetic to the Indian market through strategic licensing across multiple categories.

This collaboration aims to introduce WeSC’s distinctive style to the Indian market, starting with an innovative range of audio products, followed by premium streetwear and an expanded lifestyle offering.

In Phase I, WeSC will leverage its expertise in tech with the launch of high-performance headphones and audio products, blending cutting-edge style with functionality tailored for India’s tech-savvy audience. This initial focus on audio aligns with WeSC’s longstanding reputation for cultural innovation and strong musical connections.

Headphones have evolved beyond mere audio devices to become a statement of fashion and self-expression, particularly in India. The Indian headphones market is valued at USD 4.34 billion in 2024 and is projected to grow at a CAGR of 9.90% from 2024 to 2030. The rise of wireless, noise-canceling, and stylish designs has made headphones a must-have accessory for fashion-conscious and tech-savvy consumers. Brands like WeSC, with their emphasis on sleek, high-quality, and trend-setting designs, are leading the way in blending cutting-edge audio technology with bold, fashionable aesthetics. This trend highlights the increasing demand for products that not only offer exceptional sound but also reflect individual lifestyles, particularly among younger audiences. According to insights from MarkNtel Advisors and Statista, the fusion of fashion and technology is poised to further drive the market’s expansion, with a growing focus on personalized and premium audio experiences.

Phase II will introduce WeSC’s celebrated apparel and accessories, including Luggages, footwear, outerwear, and streetwear essentials, targeting India’s premium streetwear market. These products will offer Indian consumers a fresh experience in urban sophistication and quality.

Finally, Phase III will expand WeSC’s brand footprint across a diverse range of lifestyle products, including eyewear, sports and outdoor gear, stationery and office supplies, water bottles and drinkware, beauty and personal care items, and home décor. Each category aims to bring WeSC’s cool, contemporary style into new areas, creating a cohesive lifestyle experience for Indian consumers.

Gaurav Marya, Chairman of Bradford License India, adds, “WeSC’s entrance into India is a thrilling opportunity to bring a fresh cultural fusion to our audience. The brand’s distinct streetwear and lifestyle ethos speaks to the creative spirit and diversity of our market, which we are eager to explore together. Through this collaboration, we are introducing a dynamic brand that resonates across generations and elevates India’s lifestyle market.”

Joseph Janus, CEO of WeSC, also expressed excitement about the partnership, stating, “We’re excited to expand WeSC’s footprint to India through this strategic partnership with Bradford License India. Our brand is built on community, culture, and creativity, and we look forward to offering Indian consumers our unique blend of fashion and lifestyle products. Bradford’s market expertise makes them the perfect partner to launch and grow WeSC in one of the world’s most vibrant and youthful markets.”

WeSC’s bold designs and commitment to authentic expression align seamlessly with Bradford’s vision of elevating global brands within India. “We are thrilled to partner with WeSC, a brand known for its cultural influence and unique approach to streetwear,” says Abhishek Kumar, Head of Design & Brand Assurance at Bradford License India. “This collaboration will provide Indian consumers with access to WeSC’s innovative products and experiences, bringing together the best of global street culture and fashion.”

Since its inception, WeSC has consistently pushed the boundaries of traditional lifestyle brands by blending style with culture and community. From pioneering creative collaborations and iconic products to hosting dynamic events worldwide, WeSC has made waves internationally and will now extend its reach into India with Bradford’s guidance and expertise.

Bradford License India invites potential licensees and partners across India to connect and explore the diverse opportunities with WeSC’s brand expansion in these categories.

About Bradford License India
Bradford License India, in affiliation with Bradford Licensing LLC is a leading global licensing agency specializing in brand licensing, retail merchandising, and market expansion strategies. Since its inception in 2010, Bradford has stood as India’s pioneering end-to-end licensing solution provider, strategically designed to elevate brand awareness and catalyze the growth of licensing across the nation. With a portfolio of prestigious brands across diverse sectors, Bradford License India leverages its expertise and industry insights to create successful licensing partnerships and drive brand growth in the Indian market. www.bradfordlicenseindia.com

About WeSC
WeSC (We Are the Superlative Conspiracy) is a Swedish streetwear brand established in 1999, known for its unique blend of style, creativity, and innovation. With a global presence, WeSC is synonymous with urban culture and caters to individuals who embrace a dynamic and contemporary lifestyle. The brand is celebrated for its cutting-edge fashion, collaborations with artists and influencers, and its deep roots in skateboarding and music culture. https://wesc.com/