New York, NY — WHP Global signed a new licensing deal for its Lotto brand with Pure Cotton Global Group for a lifestyle apparel line across the U.S. and Canada.

The debut capsule launched on December 17 Lottosport.com,  marking Lotto’s most significant North American fashion relaunch to date.

The first drop features the Starting 11—tees, hoodies, track jackets, joggers, shorts, and other streetwear items that reimagine LOTTO’s football heritage through premium fabrics, modern fits, and the signature double-diamond.

“LOTTO has been a beloved brand in the world of soccer for more than 50 years, and its return to the North American lifestyle market comes at a moment when soccer-inspired fashion is driving culture — especially as excitement builds toward the 2026 World Cup,” said Margaret Kivett, EVP of Athletic Vertical at WHP Global. “Pure Cotton Global Group brings outstanding manufacturing expertise and retail vision, and we’re excited to build a strong platform together for LOTTO’s growth in the fashion sector throughout the U.S. and Canada.”

“We are excited to partner with the WHP Global team to bring back such an iconic sports brand rooted in unforgettable moments in both soccer and tennis,” said Paula Brunson, President & CEO of Pure Cotton Global Group. “We look forward to reconnecting LOTTO with North American consumers who value quality, heritage, and a brand with a meaningful cultural connection.”