London, UK — WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Alfred Kärcher SE & Co. KG to represent its cleaning-technology brand Kärcher across Europe. Under its Lifestyle division, WildBrain CPLG will develop a licensing programme for Kärcher targeting adults and kids across categories including workwear, role play toys and promotions.

Kärcher is an established and market-leading manufacturer of home and professional cleaning equipment, recognised for innovative products including pressure washers, window vacuum cleaners, hard floor cleaners and more. The German company is family-owned and operates worldwide, with its products sold by over 130 companies across 72 countries.

Victoria Whellans, Group Brands Director, WildBrain CPLG Lifestyle, said: “Kärcher has an impressive reputation for quality, reliability and innovation globally which gives the brand significant potential in the licensing space across multiple categories and demographics. Wee already had a great deal of interest in the brand and look forward to sharing more details on the first wave of collaborations shortly.”