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WildBrain Expands Partnership with Paramount to Bring ‘Sonic Prime’ to More Territories on Nickelodeon image

WildBrain Expands Partnership with Paramount to Bring ‘Sonic Prime’ to More Territories on Nickelodeon

Fans of the “Blue Blur” across APAC, EMEA and LatAm will be able to enjoy Sonic Prime on Nickelodeon beginning July 21 

Toronto, Ontario   WildBrain and Paramount have doubled down on their partnership to bring the hit series Sonic Prime to more Nickelodeon fans..

In an expanded agreement, Paramount has extended its rights for 22 half-hour episodes of Sonic Prime and one hour-long special to include territories across APAC, EMEA and LatAm. These new territories add to those previously announced including the U.S., Australia, Italy, Germany, Austria, Switzerland, the U.K. and Ireland.

Nickelodeon will begin daily roll out of the first 16 episodes in the new territories beginning July 21, 2025, with the remaining episodes rolling out at a later date. In APAC, fans will be able to enjoy Sonic Prime on Nickelodeon in New Zealand, the Pacific Islands, Southeast Asia and the Philippines. In EMEA, territories include Scandinavia, Spain, Portugal, France, Monaco, Israel, Turkey, Central and Eastern Europe, Baltics, Russia, Benelux, Greece and Sub-Saharan Africa. Additionally, in LatAm, the series will be launching in Brazil, Mexico, Central America and South America.

Katie Wilson, VP Global Sales and Acquisitions at WildBrain, said: “This expanded partnership with Paramount underscores the love that fans have for Sonic around the world. Sonic Prime delivers action-packed adventures to audiences, and we’re thrilled to bring the series to even more viewers across new territories on Nickelodeon.”

Ivo Gerscovich, Chief Business & Brand Officer of Sonic and Head of SEGA® Brands, said: “Sonic Prime has been delighting fans around the world since its debut. By bringing this engaging series to a global audience, we’ve created opportunities for both longtime fans and new viewers to immerse themselves in its dynamic storytelling and vibrant world.”

In Sonic Prime, the action-packed adventures of Sonic the Hedgehog™ go into overdrive when a run-in with Dr. Eggman results in a literal universe-shattering event. Desperate to piece his prime reality back together and save his old friends, Sonic races through the Shatterverse, discovering strange worlds and enlisting new friends in an epic adventure of a lifetime.

Co-produced by Sega and WildBrain, Sonic Prime was animated at WildBrain’s Vancouver studio, with Sega and WildBrain jointly participating across production, distribution and licensing. WildBrain serves as global distributor for the series.

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