HONG KONG, April 28, 2025 – Licensing International Greater China and Southeast Asia is proud to announce the winners of the prestigious Licensing International Asian Awards, which honor outstanding achievements in the Asian licensing industry. As a key event held alongside the 2025 Hong Kong International Licensing Show, the awards ceremony took place at the Hong Kong Convention and Exhibition Centre, bringing together nearly 100 industry leaders from the brand licensing, retail, and consumer products sectors to celebrate the year’s top performers and pioneers shaping the future of licensing in Asia.

Now in its 12th edition since its launch in 2013, the awards received 320 submissions, from which 62 finalists were shortlisted across 12 award categories by an experienced panel of industry experts. Participating companies represent 13 different markets, including China, Japan, South Korea, Thailand, Indonesia, Malaysia, Singapore, and more—highlighting the regional diversity and vibrancy of Asia’s licensing landscape.

“From emerging IPs to evergreen franchises, and from homegrown successes to global collaborations, this year’s nominees reflect the energy and evolution of the licensing industry in Asia,” said Maura Regan, President of Licensing International. “Their incredible work connects consumers with the brands they love, pushes creative boundaries, and drives our industry forward in exciting new ways.”

The winners of the 2025 Licensing International Asian Awards are:

Asian Property of the Year

• Sanrio Characters – Sanrio (Shanghai) International Trade Co., Ltd.

Art/Design/Museum Property of the Year

• Suzhou Museum – Suzhou Museum

Corporate Brand/Lifestyle Property of the Year

• Coca-Cola – The Coca-Cola Company

Entertainment/Character/Digital Property of the Year

• Crayon Shinchan – Futabasha

The Newcomer Award

• Eggy Party – NetEase (Hangzhou) Network Co., Ltd.

Licensed Promotion of the Year

• Miffy – Mercis bv / Starbucks

Location-Based or Experiential Initiative of the Year

• Disney and Pixar’s Inside Out 2 – The Walt Disney Company / Gardens by the Bay

Licensee of the Year – Apparel/Footwear/Accessories

• Uniqlo Co., Ltd. – Disney, Pixar, Marvel, Star Wars

Licensee of the Year – Food & Beverage

• Bright Elite Gourmet Co., Ltd. – Peanuts

Licensee of the Year – Health & Personal Care

• Shanghai Pramy Brand Management Co., Ltd. – Zanmang Loopy

Licensee of the Year – Housewares/Novelties

• Shanghai Yi-pai E-commerce Co., Ltd. – Suzhou Museum

Licensee of the Year – Toys

• Beijing POPMART Cultural and Creative Co., Ltd. – Coca-Cola