The Las Vegas Licensing Expo 2012 is approaching, and we are delighted to inform you that the premiere and the only privately owned film studio in India, Yash Raj Films, will be present at this year’s Expo, proudly presenting its extended vision of Bollywood Licensing and Merchandising with the Studio’s outstanding catalogue of memorable movies, blockbuster hits and forthcoming releases with the biggest Indian superstars to the global audience.
Rohit Sobti (GM – Licensing & Merchandising), will be heading the presence of this 40 year old studio in Vegas and talking about the Studio’s strengths in the domestic as well the international market having offices in the US, UK and UAE. Rohit Sobti will be talking about the vision at Yash Raj Films and their upcoming projects and licensing operations and would love to share with you the Studio’s plans at the Expo. Hollywood film based Licensing & Merchandising (L&M) is a well known phenomenon world-wide for decades. But Bollywood L&M is still an untapped segment which YRF will be exploring by meeting potential global agents at the Las Vegas Licensing Expo 2012. Rohit will be present in Vegas from 11 to 15 June, 2012. In case you are also in Vegas during this time you could catch up with him there. For further information please email licensing@yashrajfilms.com alternatively you can reach Rohit Sobti at rohit@yashrajfilms.com or +13024309171 (US Number).
YRF movies are already very well known in International territories like US, UK, MENA, etc. and the brand name is synonymous with ‘Bollywood’. With some creative L&M ideas already explored in the Indian sub-continent, MENA & Pakistan territory with break throughs in few categories already (Home Decor, Publishing and Social Expressions ), Yash Raj Films now looks forward to explore similar trends globally.
About Yash Raj Films
Yash Raj Films (YRF) is the leading player in the Indian film industry and the country’s premier independent Studio conglomerate. The Company’s core lies in the production and distribution of some of the industry’s highest grossing films. With offices also in New York, London, and Dubai, YRF handles the global distribution of its own films as well as films of other leading Indian producers. The Company also has its own music and home entertainment labels, design cell and post-production facilities, internet, digital, merchandising and marketing divisions, as well as in-house units focused on the creation of television software, ad films, and music videos. Y-Films, a wholly owned subsidiary, is a dynamic and vibrant start-up creating films of the youth, by the youth, for the youth and YRF Entertainment, a Hollywood-based production and financing company focused on developing and producing feature films for the U.S. and international marketplace. Recently YRF Entertainment announced the start of their first English language film The Longest Week, starring Jason Bateman and Olivia Wilde. This was followed by joining forces with Pierre-Ange Le Pogam of Stone Angels to produce and finance the upcoming Nicole Kidman vehicle, “Grace of Monaco” to be directed by Olivier Dahan (“La Vie En Rose”). Business between Indian studios and American / European studios has evolved greatly in recent years and YRF has already made a foray in to this arena with India’s first feature length animation film, Roadside Romeo in a Co-Production with Disney. YRF also has its own state-of-the-art fully integrated Studio, producing a slate of films annually, and thus making it an integral part of the entertainment business in India. More about Yash Raj Films at http://www.yashrajfilms.com/