LAS VEGAS, NY — On the heels of a successful collaboration with McDonald’s Corp. last year, Konami Cross Media NY, Inc. announced a QSR promotion with Pollo Campero, the fast-growing, flavorful chicken franchise with some 275 fast-food restaurants located throughout Central America.

The announcement was made at the Licensing Expo in Las Vegas by Jennifer Coleman, Vice President, Licensing and Marketing at Konami Cross Media NY.

Steep in generations of family recipes, Pollo Campero is on track to further its position as a leading player in the fast-causal chicken restaurant industry, serving more than 280 million customers annually in the countries where it operates including the U.S. In fact, USA Today readers ranked its Campero’s famous fried and grilled chicken, with its bold and complex flavors, at near the top of its list in a Reader’s Choice Awards for Best Fast Food Fried Chicken last year.

For the Yu-Gi-Oh! QSR promotion, which kicks off in Guatemala, El Salvador, Honduras and Ecuador in July, customers can purchase a “Loncherita” (lunchbox) meal which comes with a Yu-Gi-Oh! figurine.

“Pollo Campero has a strong reputation for flavor, family values and community and is a perfect partner for Yu-Gi-Oh!” said Coleman. “Their restaurants provide a unique food experience that’s full of life and seasoned with a little zest. Plus, best of all, each scrumptious kids’ meal will feature its own Yu-Gi-Oh! inspired collectible toy.”

Konami Cross Media is working closely with Ping Solutions, the business marketing agency and strategy firm responsible for bringing promotional opportunities to Pollo Campero, on the development and execution of the Yu-Gi-Oh! fast-food promotion.

Pollo Campero was founded in Guatemala in 1971 and is the only Central American founded and family owned QSR chain and the largest in the region for over 50 years. With a clear strategy for future growth, Pollo Campero, part of CMI, is also expanding in the U.S. With over 100 outlets in the U.S., Pollo Campero opened its newest location in New York City’s iconic Penn Station which opened in February of this year. The chicken restaurant chain has a goal to expand its presence in the U.S. to 250 locations by 2027.

The agreement was facilitated by Andres Mon and his Mon Licensing, a company with 30 years’ experience in the licensing market and promotional development. Mon Licensing was named a sub agent for the Yu-Gi-Oh! brand for Latin America earlier this year.

About CMI 
Pollo Campero Pollo Campero is part of Corporación Multi Inversiones -CMI. For more than 53 years, it has led the chicken market in the region, serving more than 80 million customers annually. Campero was founded in Guatemala in 1971, and a year later, it began operations in El Salvador under the direction of a group of businessmen led by Mr. Dionisio Gutiérrez G., founder of the company. Subsequently, the brand expanded to other countries in the region, such as the United States, Mexico, Honduras and Ecuador, becoming a key business of the CMI Foods group as part of Corporación Multi Inversiones. With more than 8,000 employees and more than 350 restaurants around the world, Pollo Campero continues to transcend borders with its traditional flavor and excellent service. In addition, the brand supports thousands of people through its projects with social impact, such as Gran Rifa Únete a Ayuvi, which has been supporting children with cancer in Guatemala and El Salvador for more than 23 years, and the Campero Institute, which has been providing education opportunities to Pollo Campero employees for 30 years. This brand has become part of families in Latin America and the United States, who enjoy its unique flavor and experience in each of its restaurants year after year as an iconic reference for Hispanic gastronomic culture. For more information, visit www.campero.com.

About Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing the Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles. The future is bright for the Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.