Santa Monica, CA — – Following the global success of the first official mobile game Miraculous Ladybug & Cat Noir, ZAG Games has partnered again with game developer and publisher CrazyLabs—the #3 worldwide top game publisher in 2020 by global downloads (App Annie)[1]—to create a second mobile game for the property, Miraculous Ladybug Puzzle RPG. The announcement was made today by Julian Zag, Executive Vice President, Global Operations.

The Miraculous Ladybug Puzzle RPG mobile game is the second project to move forward at ZAG Games since the division was established in October 2020, led by expert industry executive Elinor Schops who serves as VP.  The first is an adventure quest game for the Roblox platform, set for release May 3, 2021.

The Miraculous Ladybug Puzzle RPG—slated for debut to coincide with the holiday 2021 premiere of the Miraculous US$100M+ theatrical movie, Ladybug and Cat Noir: Awakening—is a new take on bubble shooter puzzle games combining RPG elements that feature challenging fighting levels designed for a new generation of players. In the game, users will form their own superhero team starring the show’s beloved characters. The team will face different villains in each level and fight them by solving bubble shooter puzzles. Aiming, shooting and popping bubbles will charge the heroes’ special skills and powers. Winning levels will allow the heroes to level up, evolve, and unlock new heroes which the user can add to his team.

“We are delighted that our first official game has been so widely embraced by our fans, and we’re happy to be partnering once again with CrazyLabs for our second official game,” commented Julian Zag. “Since Miraculous – Tales of Ladybug and Cat Noir launched across streaming platforms, we have seen extraordinary demand for Miraculous content, consumer products and games from older audiences.  This new game is being designed and will be marketed to Gen Z as the primary audience, while also making sure that the gameplay and onboarding are accessible for everyone to enjoy.”

Elinor Schops added, ”This older fan base is a group which has been giving Ladybug such love over the past few years. You’ll be amazed by the extent these teen fans go to show their appreciation to the brand and we felt they deserve a game that will be designed for them as a primary demo.

“We’re excited to see the phenomenal success of the official mobile game Miraculous Ladybug & Cat Noir and are happy to extend our fruitful cooperation with ZAG Games,” said  Sagi Schliesser, CEO and Founder of CrazyLabs.“The new Miraculous Ladybug Puzzle RPG  is the result of an ongoing relationship and a deep understanding of the beloved brand. We look forward to offering life-long fans of Marinette and Adrien a whole new gaming experience, tailored per their gaming preferences.”

Mor Shachar, CrazyLabs Casual GM added, “I’m thrilled to be involved in the amazing universe of Miraculous Ladybug and Cat Noir! It will be a great opportunity for users to play with their favorite heroes, defeat villains and take part in these breathtaking stories.”

The first “official” Miraculous Ladybug & Cat Noir mobile game, launched three years ago, is a fun and addictive all-ages casual runner, available in iOS, Google Play, Amazon, and Amazon Kids+.  According to App Annie, the game is ranked in the Top 10 globally on both Google Play and iOS for downloads versus other runner games. Over the past three years, the game has reached over 14OM downloads.  The latest Valentine’s Day content update, introducing two new characters, Lady Noire and Mister Bug, broke the all-time record of 340K installs per day.  With more than 40 game upgrades and updates to date, the game has attracted an average of 6.7 million monthly active users with 0.5+ billion sessions played since launch. Over 5.3 billion km (3.3 billion miles) were run by the beloved heroes, with 2.1 billion cookies fed to Tikki.

The news of the new mobile game coincides with the appointment of Eran Holzman as Creative Director at ZAG Games, who will be working closely with CrazyLabs on the development of the game.  Holzman joins ZAG from Matific where he served as Senior Game Designer and Producer developing games to make math learning enjoyable for children, overseeing all aspects of the game’s features, rules, story, mechanics and goals.  Prior, he was Product Manager and Game Designer at Jelly Button Games, where he was responsible for innovating and driving the implementation of features and functions to make games more fun, profitable and viral.  Previous roles include Game Producer and Project Manager at Scientific Games Interactive, and Senior Game Producer and Project Manager at TabTale (now CrazyLabs).

“Eran is passionate about creating memorable experiences through fun interactive and engaging products that enthusiasts of all ages can enjoy, and with his extensive expertise across game design and production, we are delighted that he is joining our ever-growing ZAG team,” commented Schops.

About Miraculous™: Tales of Ladybug & Cat Noir.

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?

Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[2].  And, according to Parrot Analytics, Miraculous is the #1 in demand show for kids on Netflix for the period January 1 to February 28[3].

With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 23 billion views on YouTube (authorized and of user-generated content); and over 200 million products have been sold during the past four years.  The theatrical US$100M+ movie, Ladybug And Cat Noir ‘The Awakening,’ debuts holiday 2021 and spring 2022. Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.

Most recently, Disney Channel and Disney+ debuted the first of two big-budget animated TV Events, Miraculous™ World: New York, United HeroeZ.  In the U.S., the Friday night movie premiere on Disney Channel on September 25, 2020, ranked #1 for the week across all cable TV with Girls 6 – 11; and #1 across all TV in its timeslot in the same demographic. The second movie, Miraculous™ World: Shanghai – The Legend of Lady Dragon, will debut globally this year starting in Q2.

About ZAG

ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming titles Power Players (2019) and Ghost Force. Founded in France in 2009, visionary director and composer Jeremy Zag further expanded the company to the USA in 2012 – establishing a creative headquarters, known as the “ZAG Lab,” and the Global Brand Franchise office in Santa Monica, California with a focus on developing content beyond the screen into lifestyle brands covering a broad array of touchpoints. 

About ON kids & family (Mediawan Group)

Co-founded by Aton Soumache, Dimitri Rassam and Thierry Pasquet, ON kids & family is an independent European studio and major global player in the production of animated content for children and families, mainly TV series and international feature films. With almost 500 employees in Paris, Montreal, Los Angeles, Hyderabad and Luxembourg, ON kids & family brings together global authors and partners in order to develop brands using different formats such as animated series and feature films, licensing and merchandising, and digital platforms and contents. The Group mixes innovation, technology and international talent to create wonderful fairy tales for children and families with numerous productions such as Le Petit Prince (“The Little Prince”), “Miraculous”, Le Petit Nicolas (“Little Nicholas”) and Robin des Bois (“Robin Hood”), which have attracted record audiences and become major international hits. ON kids & family also produced the animated film “Playmobil: The Movie”, directed by Lino Di Salvo (Pathé Distribution).  In 2019, On kids & family has partnered with successful artist Joann Sfar to create “Joann Sfar’s Magical Society”, dedicated to developing the universe of the author. The first production of this partnership is the “PETIT VAMPIRE” animated movie, that be released on Oct. 21rst 2020 in France.

About CrazyLabs 

CrazyLabs is a top #3 casual and hyper-casual mobile games developer and publisher, with over 4 billion downloads for successful titles such as “Miraculous Ladybug & Cat Noir”, “Super Stylist”,“Tie Dye”, “Phone Case DIY”, “Jumanji: Epic Run”,“ASMR Slicing” and many more.  CrazyLabs has offices in Israel, China, Macedonia, Germany and Ukraine and hyper-casual gaming hubs in India, Turkey, Serbia, South Africa and Israel.