Planeta Junior has signed an agreement with San Carlo Gruppo Alimentare S.p.A. renewing its licensing agreement for Miraculous: Tales of Ladybug and Cat Noir, for the third consecutive year. The Miraculous brand is based on the successful animated series created by ZAG and co-produced with ON Kids & Family (Mediawan), ranked #1 on TV in Europe (Spain, Italy, Germany, Uk, France) North America, Latam (Brazil, Mexico, Chille) and Japan.

San Carlo, the leader in Italy in the potato chips and savory snacks market,  will incorporate imagery of the Miraculous: Tales of Ladybug and Cat Noir series heroes, Ladybug and Cat Noir, on San Carlo Junior individual and multipacks.

The new agreement comes ahead of the Fall 2021 debut of the $100M+ theatrical release, Ladybug & Cat Noir: Awakening, to be supported by a global promotion program with the most famous QSR company in the world.

San Carlo’s connection with Miraculous extends beyond food products – the company is also a partner in Italian theme park: Leolandia. Here it created a show dedicated to the adventures of Marinette and Adrien, our teenage heroes with secret identities, to enrich the activities available at the park.

About Miraculous™: Tales of Ladybug & Cat Noir
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?

Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years; and most recently, was listed among the Top 10 most popular TV shows on Netflix in the U.S. Additionally, season 4 had its global premier on April 11, 2021, on TF1 in France with a 47.7% market share amongst kids 4-10 years old, and a 25.9% female audience share.  With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 25 billion views on YouTube (authorized and of user-generated content); 150 million downloads of the official Miraculous app, and over 200M products have been sold during the past four years.   The new Miraculous toy line from Playmates Toys and ZAG Labs that launched on March 21, 2021, in the U.S. sold out within hours at Target.com, Walmart.com, and Kohls.com.  Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.

About Planeta Junior
Planeta Junior is a Grupo Planeta and De Agostini company, a European leader in creating and marketing family entertainment content and brands. Established over 20 years’ ago, Planeta Junior is present in the major European markets including Spain, Italy, France, Greece, Turkey and Eastern Europe. In every office, international teams specialise in content distribution, licensing and merchandising, retail and online activities to develop entertainment and lifestyle brands.

Planeta Junior develops and produces entertainment content with leading international content creation companies, including ZAG Animation, On Animation, SuperProd, Kotoc, Cottonwood, Studio 100 and Animoka. Planeta Junior productions include hits like Gormiti, Power Players, Milo, Superpigs, That’s Joey, Squish, Mutant Busters, Heidi and Maya the Bee, in addition to a powerful line-up of projects in development.

Find out more at www.planeta-junior.com

About San Carlo
San Carlo, which produces more than a million bags of chips every day, is one of the great stories about family tradition in the Italian food industry. Born in Milan in 1936 as a deli, today it is the undisputed leader in the Italian chips and snacks market, and represents an example of Made in Italy success in the food industry.

About Leolandia
Leolandia is Italy’s most popular theme park and a perfect place for all the family.

Set in a great green park, Leolandia offers 40 attractions for all ages. It’s also home to astonishing children’s shows, Animal World and the historic Minitalia. Leolandia is the park where dreams come to life!