Miraculous Toy Line from ZAG Lab and Playmates, Distributed by Bandai, a Huge Success

Santa Monica, CA (May 3, 2022) – Award-winning global independent animation studio ZAG announced that since opening its first Latin American office in Mexico City, Mexico–just six months ago–over thirty new licensees, retailers and various promotional partners have come on board to partner with the company’s flagship brand,  Miraculous™ – Tales of Ladybug & Cat Noir.  The announcement was made today by Julian Zag, EVP Global Operations and Head of Consumer Products.

Most recently signed partners include Yuyin (shoes); Fotorama (school products including backpacks); Novelties Best Trading (stationery, novelties and kids cosmetics); Cool Things (accessories); Área Creativa (gifts); Helados Willy (ice-cream). These new products will start to roll-out at retail in fall 2022. Additional current strategic partners for the territory include Union Kids and Avante Textiles (apparel); E Fashion (pajamas and sleepwear);  Fantasy Ruz (costumes); 4E (health and beauty); Flying Wheel (skates, scooters tricycle, bicycles, and protective gear); Andromeda (stationary and dinnerware); Granmark (party goods); and Siglo XX1 (melamine).

Additionally, ZAG has created a unique promotion for Miraculous branded merchandise to be featured at Emoción Deportiva, a race that takes place later this year in Mexico City. Parents and children will run in pairs, and runners will receive an exclusive Miraculous bag, medal, face mask and t-shirt with options of 1, 2, 3, and 5 kilometer runs.

In Mexico, the toyline from ZAG Lab and Playmates, distributed by Bandai Mexico since 2017– has been a huge success with a 130% increase in sales over 2021 numbers and 84% product sell-through. The toy line includes the top-selling fashion doll alongside action figures, role-playing games, stuffed animals, collectibles and roleplay.  Toys are available throughout Mexico at mass market in supermarkets, department stores, and specialized and e-commerce stores. This fall, the new product line will be available including an expanded Heroez doll line with new characters and nineteen Kwami collectibles.

“Mexico is a the largest and most mature market in Latin America and aspirational to Latino countries,”  commented Julian Zag.  “Miraculous Ladybug has 91.67% awareness in Mexico for girls ages 7–9 due to the robust content available on key platforms and everyone is excited for the upcoming animated $100M+ feature that will debut later in the year.

We are focusing on generating the best brand experiences and products for our Miraculous Ladybug fans and are delighted to have signed with such a distinguished group of licensees,” continued Julian Zag.  “We are also in discussion with partners for collaborations that will bring location-based experiences and activities to families, retail pop-ups, and a new line of products for young adults.  We can’t wait to get these new products on shelves alongside our hugely successful toy line from ZAG Lab and Playmates, distributed by Bandai.”

Miraculous™: Tales of Ladybug & Cat Noir airs daily in Mexico on Televisa, who holds free to air rights, as well as Disney Channel and Disney +.  The first three seasons of the series also stream on Netflix.

Miraculous has a huge social media fan base in Mexico with more than 3.8 million followers across Facebook, Instagram, TikTok and YouTube; and Mexico is always amongst the top three countries with the most views of Miraculous on YouTube.

About Miraculous™: Tales of Ladybug & Cat Noir
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family, continues to be everyone’s favorite superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years.  Season four is currently available in over 120 countries across the globe and ZAG is currently in production on season five of the series, due to launch fall 2023.  With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 30 billion views on YouTube (authorized and user-generated content); and 180 million downloads of the official app. Over 230 million products have been sold during the past four years and retail sales have surpassed US$1B worldwide to date.   Miraculous is the winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?  Miraculous is the winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series.

About ZAG
ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir as well as new titles Power Players (2019) and Ghost Force (2021). Visionary director and composer Jeremy Zag founded the Zag Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. Based in Paris, the creative headquarters, known as the “ZAG Lab,” focuses on developing engaging stories beyond the screen into brands that inspire the new generation to discover their true character.  https://www.zag.com