Instagrammable Booth Boasts Parisian and New York Locations, the Backdrops for Miraculous™ – Tales of Ladybug and Cat Noir and Ghostforce

 Exclusive Miraculous and Ghostforce Products Created for the Event

Santa Monica, CA – Award-winning global independent animation studio ZAG will exhibit at Brazil’s upcoming CCXP, the world’s #1 pop culture festival, reaching thousands of fans for the company’s award-winning flagship brand Miraculous™ – Tales of Ladybug & Cat Noir, and new cosplay fans for Ghostforce, which debuted in the region in May 2022 on Discovery Kids. 

In 2019, pre-pandemic, the CCXP convention attracted over 280,000 pop culture fans, thousands more than its popular U.S. counterparts, with over 9 million participating digitally during 2020 and 2021. Organizers anticipate even more attendees at this years’ event, which runs from December 1–4.

ZAG’s 300 square-foot elaborate instagrammable booth, designed by Jeremy Zag and the company’s creative team, features iconic backdrops of both Paris and New York, with a recreation of the famed Eiffel Tower at the center, offering multiple options for instagrammable moments for enthusiastic cosplay fans to take photos with the Miraculous series heroes Ladybug and Cat Noir! Also on site will be make-up artists to recreate fans’ favorite superhero characters.

Brand awareness for Miraculous is high in Brazil at 88%, according to a recent report by Brand Trends in April 2022, that also indicates an 80% purchase intent for the brand. The company’s strategy is to expand the product line beyond kids to the young adult market, and to parents who watch the show and connect with the series emotionally with their children.

Licensing partners are creating exclusive products for Miraculous for the event. Kamaleon has created a custom shoulder bag, with socks from Use Socks, and apparel and phone cases from Loja Anime. And during the week of CCXP, ZAG will also hold a special Geek Week at its Brazilian Amazon online store, selling products targeted to older audiences. For Miraculous, these include collector dolls from Novabrink, and collectible books from Ciranda Cultural; and for Ghostforce, sporty backpacks from Dermiwil! 

“We’re so excited to be at CCXP to interact with our Miraculous cosplay fans from across Brazil and engage them with news about Ghostforce that launched in May this year,” commented Jeremy Zag, Founder and CEO, ZAG.  “ZAG’s content is developed to appeal to a broad age range, telling aspirational and relatable stories, with fans connecting on themes of love, courage, humility, kindness, belief, perseverance, and loyalty.”

“Digital data from You Tube, Tumblr, Facebook, Instagram and Twitter all indicate the Miraculous indexes high in the pop culture space with teens and young adults, and we’re delighted to work with our trusted partners to design and deliver products they will love,” added Angela Cortez, VP, Licensing, Latin America, who reports to Julian Zag, EVP, Global Operations and Head of Consumer Products. “This convention is also the ideal opportunity to further excite our new Ghostforce cosplay fans who eagerly follow the stories about three junior-high school students who secretly form a team of superheroes—the Ghostforce—to fight the ghosts of New York!”

About Miraculous™ – Tales of Ladybug & Cat Noir

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years.  Available in over 120 countries, season five of the series started to roll-out this fall, to be followed by the highly anticipated $US100M+ animated feature supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe.  With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 32 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 450 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 29 awards and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with Method Animation (Mediawan Kids & Family), follows the adventures of two seemingly typical teens with secret identities, Marinette, and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?

About Ghostforce

The stakes are high but always incredibly fun in Ghostforce!  LIV, ANDY, and MIKE are three junior-high school students who secretly form a team of superheroes—the Ghostforce—to fight the ghosts of New York.  Their founder and commander is Ms. Jones, a brilliant scientist who does everything she can do to better identify the ghosts and has even created a fourth member, GLOWBOO, an Artificial Intelligence running on phantom energy.  With each mission, Liv, Andy, and Mike transform into Myst, Fury and Krush, superheroes armed with the powers of the ghosts they capture and high-tech gadgets invented by Ms. Jones.  They are the only ones who have the ability to hunt down the ghosts and fight them… before they hurry back to school so they don’t miss the next science class!  Ghostforce airs on Disney Channel across Europe (excluding France where it airs on TF1), the Middle East, Japan, and India; in the U.S. on Disney XD; and across Latin America on Discovery Kids.

About ZAG 

ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™ – Tales of Ladybug & Cat Noir as well as new titles Power Players (2019) and Ghostforce (2021). ZAG is also currently in production on Melody, an animated feature to star Katy Perry; and recently signed a 10-movie deal with Cross Creek Pictures. Visionary director and composer Jeremy Zag founded the ZAG Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. ZAG now has offices in Paris, London, Montreal, Santa Monica, Miami, Mexico, Frankfurt, Tel Aviv, Frankfurt, Dubai, and Shenzhen. The company’s ZAG Play division focuses on developing engaging stories beyond the screen into brands that inspire the new generation to discover their true character.