Santa Monica, CA  Ahead of this year’s theatrical release for hit property Miraculous™ – Tales of Ladybug & Cat Noir, and the fall 2021 launch of the action-comedy series Ghostforce™, ZAG continues to ramp up its consumer products team, appointing Hyde Schram, an alumn of ViacomCBS and The Walt Disney Company, as its first Vice President of Global Promotions; and Betsabe Luna as Retail and Licensing Director, Mexico and Central America.  Schram will report directly to Julian Zag, Executive Vice President, Global Operations, and Luna will report to the recently appointed VP, Consumer Products, Latin America, Angela Cortez.

Based in the U.S., Schram will helm the strategic planning, development and execution of partnerships for global and regional promotions and sponsorships for ZAG’s portfolio of brands.  She will be tasked with expanding current partnerships and leveraging key initiatives to create synergistic opportunities across partner promotional campaigns.  Schram will work closely alongside Kirk Bloomgarden, ZAG’s SVP of Global Licensing, and his rapidly growing team of licensing and retail executives.

Luna will be based in Mexico City, overseeing retail across Mexico and Central America territories.  She will work in partnership with local agents to develop and implement a retail strategy that will increase market share visibility and shelf space for the company’s brands and establish cross-campaigns with all partners in the region.  In Mexico, the new toyline from Playmates and ZAG Labs, distributed by Bandai Mexico, launched in fall 2020.  In 2021, product sales have increased +266% compared with 2020 numbers.

“Hyde and Betsabe are joining ZAG at a significant time of growth at the company,” commented Julian ZAG.  “Both of these executives bring a wealth of industry experience and skills that will be invaluable as we prepare for the upcoming release of our theatrical US$100MM+ movie, Miraculous Ladybug and Cat Noir ‘The Awakening’ premiering starting holiday 2021, season four of the series just starting to roll out around the world, and the upcoming launch of Ghostforce.”

During her eight-year tenure at ViacomCBS, serving most recently as Vice President of Worldwide Promotions, Sponsorships and Licensing, Schram secured multimillion-dollar promotional programs and built relationships with global brands such as Ferrero, Burger King, Kellogg’s, Danone, Zaini Confections, CPW, and Unilever.  She joined ViacomCBS following a career at The Walt Disney Company, where she served as Executive Director of Global Promotions and Sponsorships, securing promotional opportunities with Fortune 500 companies for  Disney, Pixar and Touchstone theatrical/DVD releases and premiere events.  Schram currently serves on the Board of Directors for the Generation Genius Foundation, a non-profit dedicated to inspiring kids in STEM.

Prior to joining ZAG, Luna spent five years with MTV Networks, Viacom.  In her most recent role with the company, she served as Franchise Manager for Mexico and Latin America, Consumer Products, responsible for the planning, development, and execution of all marketing strategies related to VIACOM franchises.  She also served a four-year term with the company as the Retail Manager for Mexico, responsible for establishing a strategy to increase Nickelodeon consumer products footprint at point of sale.  Prior, Luna worked for Spin Master Mexico as Brand Manager Categories: Boys and Girls.

About Miraculous™: Tales of Ladybug & Cat Noir

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?

Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[1]; and most recently, was listed among the Top 10 most popular TV shows on Netflix in the U.S.[2] Additionally, season 4 had its global premier on April 11, 2021, on TF1 in France with a 47.7% market share amongst kids 4-10 years old, and a 25.9% female audience share.  With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 23 billion views on YouTube (authorized and of user-generated content); 150 million downloads of the official Miraculous app, and over 200M products have been sold during the past four years.   The new Miraculous toy line from Playmates Toys and ZAG Labs that launched on March 21 in the U.S. sold out within hours at Target.com, Walmart.com, and Kohls.com.  Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.

Ghostforce™ is an original gender-neutral series for kids 6 -10 years old, coming to Disney Channel across EMEA, Discovery Kids Latin America and TF1 in 2021.  The series follows three junior high school students who form a secret team to defend their city from the ghastly ghouls haunting it.  As these ordinary kids become heroes, they must keep their own normal lives on track while battling paranormal perils and supernatural supervillains.  Equal parts comedy and action, the series was created by Jeremy Zag.

About ZAG

ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming titles Power Players (2019) and Ghost Force. Founded in France in 2009, visionary director and composer Jeremy Zag further expanded the company to the USA in 2012 – establishing a creative headquarters, known as the “ZAG Lab,” and the Global Brand Franchise office in Santa Monica, California with a focus on developing content beyond the screen into lifestyle brands covering a broad array of touchpoint.