London, UK — A Zoo York x Zara kidswear collaboration is launching online and at Zara stores under a deal brokered by Iconix Europe.

Fusing Zoo York’s authentic 90s skate heritage with Zara’s contemporary high-street design, the capsule brings bold, playful, and style-forward pieces to the next generation of young riders, explorers, and trendsetters.

A Fusion of Style, Attitude & Durability

Rooted in the gritty, dynamic energy of New York City, Zoo York emerged in the early 1990s as one of the first major East Coast skateboarding brands—celebrated for its connection to skate culture, graffiti, music, and urban creativity. Its unmistakable graphic language and rebellious spirit shaped the aesthetics of a generation and helped define modern streetwear.

With this collaboration, kids can now wear the same heritage skate brand their parents grew up with, embracing the authentic attitude and culture that made Zoo York iconic. The collection allows today’s younger generations to follow in their parents’ footsteps—expressing individuality, confidence, and creativity through style.

The Zoo York x Zara Kids’ range blends Zoo York’s classic logo and skate DNA with Zara’s accessible, modern design approach. Crafted with play-friendly materials and built for everyday comfort, the collection is designed to keep up with the non-stop pace of childhood without sacrificing style.

From skate-inspired graphics to streetwear silhouettes, every piece celebrates energy, movement, and self-expression.

“Zoo York has always been about skate energy, attitude and legacy. Collaborating with Zara lets us share that with a younger generation who values expression,” said Emma James, Commercial & Marketing Manager, Iconix International EMEA.