New Delhi, India — Bradford License India is excited to welcome Zoonicorn, the global preschool property seen in over 100 countries, into its portfolio. Zoonicorn’s animated series, produced by Toonz Entertainment and Zoonicorn, LLC, is now wrapping production on its third season, bringing the total to 130 original episodes. The Zoonicorns inhabit the dreams of young animals, guiding them through fun adventures that teach essential social-emotional skills, including optimism, determination, and resilience. With its growing fanbase, Zoonicorn is poised for strategic licensing expansion in India, covering key consumer product categories.

Zoonicorn is a leading preschool property embracing the principles of Mental, Emotional, and Social Health (MESH). Each episode helps children develop self-confidence and decision-making skills, reinforcing the idea that the power to overcome challenges lies within them. Created by Mark Lubratt, the production team includes multi Emmy Award-winner Mark Zaslove (Winnie the Pooh, Lazytown, Bob the Builder) who serves as showrunner and lead writer/editor for the series, with music composed by Emmy Award-winner Rich Dickerson.Zoonicorn’s licensing program continues to grow, with new products from partners including master toy licensee United Smile for products including plush and playsets, Jay@Play’s Photoflix, Teddy Mountain’s DIY plush, and SRM Entertainment backpacks.  These products will be available through Zoonicorn’s new Amazon.com portal and online at major retailers such as Walmart, Target, Kohl’s, and Michaels.

India’s character and entertainment licensing industry is witnessing remarkable growth, with the sector expanding at a CAGR of 12-15%. Children’s brands account for nearly 40% of the country’s licensing market, fueled by increasing demand for branded merchandise across apparel, toys, stationery, and more. With over 400 million children aged 0-14, India presents a massive opportunity for kids’ entertainment properties. Additionally, the rise of OTT platforms and digital content consumption among young audiences has further accelerated the market for character-driven consumer products. Given this rapid expansion, Zoonicorn’s entry into the licensing space comes at an opportune time, offering innovative and engaging products for young fans across the country.

With this collaboration, Bradford License India will lead Zoonicorn’s expansion into toys, apparel, home décor, books, educational products, stationery, location-based entertainment, and more. Bradford License India, with its expertise in brand expansion and strategic partnerships, will ensure that Zoonicorn reaches a broader audience while maintaining its core values of imagination, learning, and emotional growth.

Gaurav Marya, Chairman of Bradford License India, shared, “Zoonicorn is a one-of-a-kind property that blends entertainment with positive learning, making it an exciting addition to our portfolio. The brand’s strong storytelling and universal appeal position it perfectly for licensing expansion across multiple categories in India. We are eager to collaborate with top-tier licensees and retailers to bring Zoonicorn to a new generation of young fans.”

J’net Smith, Brand Director/Master Agent Global Licensing, for Zoonicorn commented, “Zoonicorn’s playful, adventure-filled storytelling inspires young children and helps them navigate social emotional issues with optimism and resiliency. We are thrilled to partner with Bradford License India to bring this brand to the Indian market. With their expertise, we look forward to expanding Zoonicorn’s presence through unique and high-quality licensed products that reflect the brand’s core values.”

As India’s licensing industry continues to grow, with an increasing demand for character-driven consumer products, Zoonicorn is well-positioned to thrive. The brand’s core themes of imagination, self-confidence, and teamwork align with the preferences of today’s parents and educators, making it an attractive choice for retailers and manufacturers.

With this partnership, Bradford License India aims to create a strong licensing ecosystem for Zoonicorn, developing innovative merchandise that allows children to engage with their favorite characters beyond the screen. The collaboration marks an important step in bringing international kids’ entertainment brands to Indian consumers, strengthening the country’s growing licensing landscape.

For licensing inquiries, contact: info@bradfordlicenseindia.com

About Zoonicorn
Launched by creator Mark Lubratt in 2015, Zoonicorn is a character-based pre-school entertainment property for kids ages 2-6. The Zoonicorns come to young animals in their dreams to help them feel safe and learn core social-emotional life lessons, focusing on determination, optimism, and resilience. Kids can download coloring pages and other activities at Zoonicorn.com. The Zoonicorn music videos can be watched on YouTube. Zoonicorn was voted a finalist as one of the ‘One to Watch’ top five properties at the 2015 Licensing Expo. In 2023, Zoonicorn was one of five properties chosen to be featured at Licensing Expo’s first-ever “Ignite Brand Pitches” presentation. To learn about this entertaining property, visit http://www.zoonicorn.com. Background on the Zoonicorn curriculum goals can be found here.

About Bradford License India
Bradford License India, affiliated with Bradford Licensing LLC, is a leading global licensing agency specializing in brand licensing, retail merchandising, and market expansion strategies. Since its inception in 2010, Bradford has been at the forefront of the licensing industry in India, representing prestigious brands and creating successful licensing partnerships. Visit: www.bradfordlicenseindia.com