The two powerhouse brands join together to promote hope, empathy and positive thinking

Miami, FL — Zumba and Crayola announced a new partnership and the launch of their “Colors of Kindness” activewear collection. Inspired by Crayola’s iconic crayon colors, the collection features vibrant, fun designs that embody the spirit of kindness and inclusivity.

“This partnership with Crayola is a natural fit for Zumba,” said Carolina Moraes, Chief Marketing Officer of Zumba. “The ‘Colors of Kindness’ collection is not only stylish and fun, but it also promotes a message of inclusivity and positivity, which is at the core of our brand. We’re excited to see the impact this collection will have on our Zumba community and beyond.”

The Colors of Kindness 40-piece collection has clothes and accessories that can help everyone shine in and outside of a Zumba class. Graphic print tees include powerful expressions such as “Dance in Color” and “Dance Outside the Lines.”

“Colors of Kindness encourages kids and adults to think positively, share words of encouragement, and celebrate kindness through all forms of artistic expression. We’re excited about this colorful collaboration with a company that embodies the Colors of Kindness message by empowering people to become the best of themselves.” said April Heeren, General Manager, Outbound Licensing at Crayola.

A preview of the collection will debut exclusively at Zumba’s annual Instructor Convention (ZINCON) in Orlando, FL, on Aug. 10, 2023. The Colors of Kindness collection will be available globally on Aug. 14 through www.ZumbaWear.com.