SLS 2023 Agenda

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2023 SLS Agenda

12:30-1:00 PM Arrivals and check-in
1:00-1:05 PMWelcome and Opening Remarks

Maura Regan, President of Licensing International, and Tom Cove, President & CEO of SFIA
1:10-1:30 PMKeynote- Progress is a Team Sport: The U.S. Women’s National Team Players Association wrote the playbook
on responding to an underserved fan base and making money off the field. Join Director of Strategic
Partnerships & Business Annie Mitchell-Reid to learn how to break into public consciousness,
support fandom, and take advantage of the fever pitch around recent sports events

Keynote Speaker: Annie Mitchell-Reid, Director of Strategic Partnerships & Business for the U.S. Women’s
National Team Players Association
1:30-1:40 PMQ&A
1:45-2:05 PMThe Future of Fandom: Join industry experts as they discuss the different strategies sports brands are using
to meet fans where they are

Moderator: Steven Heller, President & Founder of The Brand Liaison
Speakers: Chris Prindiville, SVP at Fanatics; Terése Whitehead, VP of Consumer Products & Strategy at NFLPA;
Matt Ross, Vice President, Global Business Development at Hasbro Inc.
2:05-2:30 PMQ&A
2:30-3:00 PMThe New Rules of NIL: The game has completely changed when it comes to Name, Image, and Likeness (NIL)
licensing. Learn how industry experts are approaching the NIL opportunity across the sports licensing landscape

Moderator:Tammy Purves, VP of Communications at Learfield
Speakers: Karen Dertinger, Director of Ohio State Licensing Program at The Ohio State University;
Eric Winston, Chief Licensing Officer & Head of Partner Development and College at OneTeam Partners;
Kim DeCarolis, VP of Athlete Partnerships at Altius Sports Partners
3:00-3:10 PMQ&A
3:10-3:20 PMBREAK
3:20-3:40 PMDollars and Sense: Finding Value in NFTs: Non-Fungible Tokens continue to make headlines, and this panel
will cut through the noise to break down how, exactly, NFTs can contribute to sports licensing strategies

Speakers: Henry Lowenfels, Chief Product Officer at OneTeam Partners;
Elizabeth Foster, Director of Content & Communications at Licensing International
3:40-4:00 PMFireside Chat: It’s not how much you make, it’s how much you keep: brand management and protection

Speakers: Bill Patterson, EVP of Product Authentication at Octane5 International; Steve Scebelo, President of
NFL Players Inc.
4:00-4:10 PMQ&A
4:10-4:30 PMKeynote — The Business of Sports Licensing: The architect of more than 100 deals worth over $20 billion across sports, performing arts, and urban infrastructure projects, Rick Horrow will share insights from The Sports Business Handbook. By examining 50 years of business, this insights-packed session will shed light on the future of the
sports industry

Keynote Speaker: Rick Horrow (The Sports Professor), CEO of Horrow Sports Ventures
4:30-5:00 PMClosing Remarks

Maura Regan, President of Licensing International, and Tom Cove, President & CEO of SFIA
5:00-7:00 PMCocktails
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  • Translation provided by Google Translate, please pardon any shortcomings

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