LMCA is pleased to announce that it brokered a licensing relationship and agreement between Westinghouse and HTP, Inc.
HTP is a North American heating and hot water systems manufacturer that makes the most efficient, user friendly products on the market today.  With state of the art technologies and a focus on high efficiency, HTP paves the way in the water heating and hydronics industry.
The North American license agreement between Westinghouse and HTP includes residential and commercial high efficiency water heating – both tank and tankless; residential and commercial high efficiency space heating boilers;  residential high efficiency combination hydronic heating and water heating products; and solar thermal heating and domestic hot water systems. The company markets and sells its products through plumbing and heating wholesale distribution.
They will be using the Westinghouse brand to establish new channels of distribution, including retail.
HTP’s website is at www.htproducts.com.
LMCA specializes in building brand extension licensing programs. Clients served consist of US and multinational consumer, commercial and not-for-profit organizations, including American Dental Association, AT&T, Black Flag, Craftsman, DieHard, Eddie Bauer, Fisher, Forbes, Heifer, Kenmore, Mack Trucks, Melitta, Boston Museum of Fine Arts, New York Philharmonic, Pepsi, Roto-Rooter, Snuggle, Tempur-Pedic, The “21” Club, Uniden, Westinghouse, Winchester and others. The firm is a 27 year old pioneer in strategic brand extension licensing and has engineered over 400 license agreements delivering $6 billion per year in licensed product sales at retail. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York, Atlanta, Boston, Nashville, St. Louis, and Shanghai, China, affiliates worldwide, and has experience in over 60 foreign countries.