Inside Licensing – a twice monthly digital licensing newsletter covering industry news, trend information, analysis and more – was introduced this morning by LIMA at Brand Licensing Europe 2014.

The newsletter will give context to industry developments and also feature data points derived from LIMA’s global research projects, including the Annual Business Survey, the Kidz Global Study detailing kids’ favorite characters and brands in 31 markets around the world; and other forthcoming projects.

The first issue of Inside Licensing – which will be available in print to all BLE attendees at the LIMA stand L100 or online at the LIMA website– will focus on the emergence of 3D printing, its expected impact on licensing, and industry leaders who are already testing the waters; the growing importance of morals clauses; a compilation of recent licensing agreements, and more.

Mark Seavy, an experienced business journalist for more than 20 years, has joined LIMA as Publications Editor and will be heading up Inside Licensing along with other editorial and research projects. The project will be overseen by Marty Brochstein, LIMA Senior VP of Industry Relations & Information, who spent more than 30 years as a business journalist before joining the LIMA staff 6 years ago.

A digital version of every issue of Inside Licensing will be distributed to all LIMA members and will also be available via the Members Only section of licensing.org. Non-LIMA members will be able to access the first two issues, after which time Inside Licensing will be available for a subscription fee.

Click here for more information on joining LIMA.